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All Journal E-JRM Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
M. Muzammil
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Religion Economics, Econometrics & Finance Education Library & Information Science Other

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Pengaruh Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Mahasiswa Fakultas Kedokteran Universitas Islam Malang) M. Muzammil; N. Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1113.531 KB)

Abstract

AbstractThe purpose of this study was to determine the effect of Brand awareness, Brand Association, Perceived quality, Brand loyalty on purchasing decisions for Iphone smartphones in medical students of the Islamic University of Malang. This study uses quantitative research, namely by using a questionnaire to 100 respondents. The data analysis technique used in this study is multiple linear regression. It was found that Brand awareness had a positive effect on purchasing decisions. Brand Association has a positive effect on purchasing decisions. Perceived quality has a positive effect on purchasing decisions. Lastly, Brand loyalty has a positive effect on purchasing decisions. Keywords: Brand awareness, Brand Association, Perceived quality, Brand loyalty, Purchasing Decisions
Pemikiran Muhammad Abduh Elly Warnisyah Hrp; Elsa Maysarah; Ahmad Multazam; M. Muzammil; M. Raffy Akbar Nst; Riski Fadillah Nst; Sahrul Efendi Hsb
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol. 23 No. 2 (2024): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/mk.v23i2.3814

Abstract

Muhammad Abduh was one of the leading Muslim thinkers and scholars of the 19th and early 20th centuries. His thoughts greatly influenced intellectual and religious reform in the Islamic world at that time. Some of his thoughts may include an analysis of his views on the relationship between Islam and modernity, ideas about reformist Islamic education, as well as his views on the relevance and application of sharia in the context of modern times. These journals will explore Abduh's thoughts on how Islam can adapt to changing times and contemporary challenges
Co-Authors Ahmad Multazam Elly Warnisyah Hrp Elsa Maysarah M. Raffy Akbar Nst Mohammad Rizal N. Rachma Riski Fadillah Nst Sahrul Efendi Hsb