Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Luluk Fitria
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Customer Experience, Ease Of Use, Dan Customer Trust Terhadap Repurcase Intention Konsumen Pada Online Shop Shopee (Studi Kasus Pada Santri Pesantren Kampus Ainul Yaqin Unisma) Luluk Fitria; Rois Arifin; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1257.175 KB)

Abstract

ABSTRAKThis research was conducted with the aim of analyzing the variables of Customer Experience, Ease of Use and Customer Trust towards Repurcase Intention at the Shopee online shop at the Santri Pesantren Campus Ainul Yaqin Unisma. This research uses explanatory research with descriptive and quantitative approaches. The population in this study were students of Ainul Yaqin Unisma Jln. Tata Surya, Lowokwaru sub-district, Dinoyo, Malang online shop user Shopee.co.id. The sampling technique used was purposive sampling assisted by the Slovin formula, so the research sample was obtained as many as 67 respondents. Data were analyzed using multiple linear regression analysis processed with SPSS 25.0 software. The data collection method used was a questionnaire. The results showed that the variables of Customer Experience, Ease of Use and Customer Trust had a significant effect simultaneously on Repurcase Intention. Customer Experience and Customer Trust variables have a partially significant effect on Repurcase Intention, while the Ease of Use variable does not have a partial significant effect on Repurcase Intention.Keywords: Customer Experience, Ease Of Use, Customer Trust, Repurcase Intention
Co-Authors Aleria Irma Hatneny Rois Arifin