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Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Daya Beli Pada PT. Sidosemi Berkah Abadi Muhammad Nur Aziz; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.131 KB)

Abstract

Abstract This study aims to determine and analyze the effect of product quality, price and promotion on purchasing power at PT. Sidosemi Berkah Abadi. The population in this study is the people of Malang City who have ordered catering PT. Sidosemi Berkah Abadi. in the last four months, March 2022-July 2022. The data collection method in this study used a questionnaire with a sample of 65 respondents. The independent variable in this study is the effect of Product Quality, Price and Promotion. While the dependent variable is Purchasing Power. The analytical method used in this study is multiple linear regression analysis and processed using SPSS version 22. The results of this study show that product quality, price and promotion have a significant positive effect simultaneously on purchasing power. Partially Product Quality and Promotion have a positive and significant effect on purchasing power. The price has a negative effect on purchasing power. Keywords: Product Quality, Price, Promotion, Purchasing Power.
The Effectivecness of Communicative Language Teaching (CLT) on Students Speaking Abylity at SMAN 1 Rejotangan Muhammad Nur Aziz; Moh. Hanafi
International Journal of Sustainable Applied Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v2i7.2251

Abstract

The main objective of learning English is to use it to communicate. Teachers must have good teaching methods to solve the problems students face in learning English.  Communicative Language Teaching is one of the methods that suits the goal of language teaching, especially in teaching speaking. Thus, the research objective was to know the effectiveness of communicative language teaching on students' speaking abilities. The researcher used a quantitative research design that was carried out using a pre-experimental design (pre-test and post-test). The population of this research is tenth-grade students of SMAN 1 Rejotangan Tulungagung. The sample in this study consisted of students from class tenth G, totaling 36 students. The researcher chose 20 tenth-grade students in SMAN 1 Rejotangan Tulungagung for this research. The instrument was an oral test. The data was analyzed using descriptive statistical analysis, and the hypothesis was tested using a paired Sample T-test. The average post-test score is higher than the average post-test score on the initial test (80.40 > 75.45). Furthermore, the significant value obtained is lower than the significance level (0.000 < 0.05). Thus, the tenth-grade students of SMAN 1 Rejotangan have better speaking ability after being taught using the CLT strategy.