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Consumer Behavior towards Safer Car Purchasing Decisions Abu Kassim, Khairil Anwar; Md Isa, Mohd Hafzi; Ahmad, Yahaya; Osman, Intan; Arokiasamy, Lawrence
Journal of Engineering and Technological Sciences Vol 48, No 3 (2016)
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.495 KB) | DOI: 10.5614/j.eng.technol.sci.2016.48.3.9

Abstract

In Malaysia, the car safety level has been elevated through regulations and a consumer-based approach, i.e. the New Car Assessment Program in Southeast Asian Countries (ASEAN NCAP). Nevertheless, the availability of information on consumers’ car purchasing decisions towards safety is still limited in Malaysia. Thus, this study was aimed at evaluating consumers’ purchasing decisions of their present cars and investigating their awareness of ASEAN NCAP. Self-administered questionnaires were distributed among consumers visiting different car showrooms and dealer shops. The findings suggest that safety was considered as one of the top three factors by the respondents when purchasing their present cars. Awareness of ASEAN NCAP has increased as compared to a previous study. This information is essential for policy makers, manufacturers and other stakeholders to assist in setting priorities with regard to the promotion of car safety in the country.
Malaysian Public’s Perception Toward Event Data Recorder (EDR) in Vehicles Kamaru Zaman, Fadhlan Hafizhelmi Kamaru; Rozaimi, Ismail Danish; Che Abdullah, Syahrul Afzal; Mazalan, Lucyantie; Abidin, Husna Zainol; Ab. Ghani, Amir Radzi; Ahmad, Yahaya
Automotive Experiences Vol 7 No 3 (2024)
Publisher : Automotive Laboratory of Universitas Muhammadiyah Magelang in collaboration with Association of Indonesian Vocational Educators (AIVE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ae.11706

Abstract

The Event Data Recorder (EDR) is an important device in a vehicle that can be used to analyze vehicle accidents. EDRs record and store crucial sensor data before, during, and after accidents, which can be used in reconstructing accident events. EDR has been regulated in the US and UK; however, its implementation in the ASEAN region, especially in Malaysia, is relatively new. In this study, a survey is conducted to investigate the perception of Malaysians toward EDR. There are three focuses of this survey: (1) the public's awareness of EDR's existence; (2) their perception of the benefits of EDR; and (3) their privacy concerns with the use of EDR in vehicles. The survey revealed that a majority (75.4%) of respondents were unaware of the existence of EDR, but 72.3% acknowledged that EDR could help identify accident causes, and 59.5% believed it could promote safer driving. Moreover, over 66% of respondents agreed that EDR could enhance vehicle and road safety. Besides, 40.3% expressed concern about potential privacy breaches and misuse of EDR data. Despite that, nearly 80% of respondents were in favor of installing EDR in their vehicles and allowing the data to be used in court. Additionally, 70% indicated that EDR would become a criterion for vehicle selection, and they would support mandatory EDR regulations.