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Nikmatul Khoiriyah
Department of Agribusiness, Faculty of Agriculture, University of Islam Malang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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FACTORS AFFECTING THE COMMUNITY IN CONSUMING SPICERY PRODUCTS (JAMU) POST-PANDEMIC Melyana Febryantari Wardana; Nikmatul Khoiriyah; Titis Surya Maha Rianti
Agricultural Socio-Economics Journal Vol. 23 No. 1 (2023): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.1.2

Abstract

Spicery products (jamu) can boost the body's immune system because of their properties. It causes the demand for herbal medicine to increase during the pandemic. The study aimed to analyze the factors influencing the public to consume post-pandemic spicery products (jamu). Researchers conducted research in the city of Malang. The sample was selected using the convenience sampling method with 100 respondents. This type of data uses primary data obtained from questionnaires. The questionnaire was assessed using a likert score and then analyzed using multiple linear regression. The results obtained, the value of Adjusted R Square (R2) is 88.5%, then all variables can explain the influence on consumption decisions on spicery products (jamu). Factors that have a significant effect include income (x1), social class (x3), motivation (x5), location (x8), time (x9), scent (x12), texture (x13), and price (x14). In contrast, the factors that have no significant effect include work variables (x2), tradition (x4), perception (x6), health (x7), shape (x10), and taste (x11). Knowing these factors will produce recommendations for producers to increase their sales, especially in implementing product marketing strategies.
ANALYZING HOUSEHOLD DEMAND FOR ANIMAL FOOD AS A SOURCE OF PROTEIN: THE CASE OF RURAL GORONTALO PROVINCE, INDONESIA Nikmatul Khoiriyah; Hadi Apriliawan; David Forgenie
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.13

Abstract

Animal foods are a major source of protein for households. Gorontalo Province has a lot of potential for marine fishery development, despite being one of the provinces where families consume less protein than the national protein sufficiency rate. This article investigates the household elasticity of demand for animal food in the context of increasing prices and incomes. The Quadratic Almost Ideal Demand System is used in to estimate the share equations from which reliable price and income elasticities can be derived. The article utilizes secondary data from the National Socio-Economic Survey for March 2021, which includes consumption and household expenditure information on all animal protein-containing meals, 4,811 households make up the study's sample. All animal foods, except for eggs, were found to be highly price elastic. The most elastic food is beef, which has a demand elasticity of 3.829%, followed by chicken meat (3.13%), fish (2.345%), milk (1.311%), and eggs (0.846 percent). Eggs were discovered to be price inelastic. Except for eggs, all animal products are considered luxury goods as indicated by income elasticity estimates. Beef has the highest income elasticity (3.181%), followed by chicken (2.957%), fish (1.674%), and milk (1.574 percent). Eggs are normal items because their income elasticity is the lowest at 0.589 percent. This finding confirms that for households in rural Gorontalo, price policy is more effective than income policy.
Co-Authors David Forgenie Hadi Apriliawan Melyana Febryantari Wardana TITIS SURYA MAHA RIANTI