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All Journal At-Tadbir : jurnal ilmiah manajemen Jurnal manajemen dan bisnis (Performa)
Ifa Latifah
Universitas Widyatama
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Business Development for MSMEs In Bandung City Nugraha Saefudin; Yenny Maya Dora; Ifa Latifah
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 2 (2023): AT-TADBIR: JURNAL ILMIAH MANAJEMEN
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i2.12290

Abstract

The Indonesian state after the Covid 19 pandemic, has not yet recovered until now the role of MSMEs is very necessary. This is because the potential of MSMEs is currently very large in absorbing labor, in connection with the contribution of MSMEs, the empowerment and development of MSMEs is something that needs to be done continuously. This study aims to determine the role of product innovation, product quality and financial management on the development of MSMEs after the Covid 19 pandemic. The research was conducted on MSMEs in Bandung City. Data collection was carried out on MSMEs using a questionnaire of as many as 100 MSME players in Bandung City. The collected data were analyzed using SPSS 25.0. From the results of data processing, it is found that Product Innovation, Product Quality and Financial Management partially affect the development of MSME businesses. And together Product Innovation, Product Quality and Financial Management have an effect on Business Development.  This means that to carry out business development MSMEs must always make product innovations in the products they produce while maintaining the quality of the products produced. In addition, MSMEs must also carry out structured and correct financial management. 
STRATEGI MENINGKATKAN KUALITAS LULUSAN UNIVERSITAS SWASTA (STRATEGIES TO IMPROVE THE QUALITY OF GRADUATES OF PRIVATE UNIVERSITIES) Yenny Maya Dora; Nugraha Saefudin; Ifa Latifah
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3098

Abstract

Kualitas kelulusan pendidikan tinggi yang masih belum memenuhi harapan dan standar kompetensi kerja, dampak globalisasi yang akan menciptakan persaingan ketat perlu disikapi dengan mempersiapkan kualitas kelulusan pendidikan tinggi yang mampu bersaing. Tujuan penelitian ini untuk menyusun strategi meningkatkan kualitas lulusan Universitas Swasta. Penelitian ini adalah penelitian kualitatif. Penelitian dilakukan di Fakultas Ekonomi dan Bisnis Universitas Widyatama Bandung. Dengan sampel penelitian sebanyak 100 alumni yang telah bekerja. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada para alumni. Hasil penelitian yang dilakukan menunjukkan bahwa terdapat gap yang paling besar pada kompetensi kemampuan penguasaan komputerisasi dan Bahasa Asing. Diikuti kompetensi kemampuan Kepemimpinan, Kerjasama Tim dan berkomunikasi baik lisan dan tulisan dengan baik , Negosiasi, penguasaan IT dan Integrasi. Sehingga bagian ini perlu dilakukan upaya untuk memperkecil gap bahkan menghilangkannya. Strategi yang dapat dilakukan oleh pihak Universitas Swasta adalah perbaikan terhadap pelaksanaan universitas, menerapkan Merdeka belajar dan kampus merdeka, menjalin kerjasama dengan pihak Industri, universitas lain baik Negeri/Swasta yang ada di Dalam Negeri maupun di Luar Negeri.
Co-Authors Nugraha Saefudin Yenny Maya Dora