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This Author published in this journals
All Journal Journal of Economics and Business UBS Jurnal Indonesia Sosial Teknologi
Raden Aswin Rahadi
Institut Teknologi Bandung, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Business Potential of Post-Harvest Processing of Robusta Coffee in Jangkat Village, Merangin District Dhio Wira Alanda; Raden Aswin Rahadi
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.157

Abstract

Jangkat coffee or Merangin Robusta coffee is a variety of Robusta coffee that is one of the leading commodities from the highlands of Merangin district, Jambi province. Jangkat robusta coffee has high potential because it already has its own geographical indication area and has a very good taste score if proper post-harvest processing is carried out. There is huge potential to develop business by investing in post-harvest production of Robusta coffee greenbeans due to the large availability of raw materials there and also very few other companies engaged in the post-harvest coffee production processing industry in the area. Companies that want to invest in this area are expected to create value and profit by adhering to coffee certification and traceability standards and selling to business-to-business customers and this can be done by providing education to coffee farmers.
Digital Car Showroom Business Strategy in the Automotive Industry: Its Impact on Consumer Behavior in PT. Carro Indonesia Muhammad Fahmi Fahrurrodzi; Raden Aswin Rahadi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 7 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i7.1105

Abstract

This study aims to identify consumer behavior towards the development of business models carried out by showrooms and dealers, especially Carro Indonesia which is based on digital startups, and create a strategic position to gain a competitive advantage in the car buying and selling industry. To analyze the environmental factors of this business externally using PESTEL and Porter's 5 strengths, then internal analysis through VRIO and SWOT. This research method uses qualitative and quantitative methods, with data collection conducted online and offline, using in-depth interviews and questionnaires. Data analysis was conducted using content analysis and Analytical Hierarchy (AHP) survey process. As for determining critical adoption factors for consumer behavior in buying a car by doing 4 criteria and 15 sub-criteria. AHP is a methodical framework that establishes a hierarchical structure with interdependent layers, analyzes the weights of various aspects, and evaluates potential actions with regard to existing structures. AHP has been used to prevent contradictory situations in research. As a result, interview data must be presented in quantitative form, i.e. how AHP ensures consistency of its findings because statements in qualitative interviews can be weighted. Then from the results of this study, each stakeholder can use this research as a basis for decision making to determine the company's steps to increase the level of adoption of services that are used as company products that are in accordance with the car buying and selling market.
Co-Authors Dhio Wira Alanda Muhammad Fahmi Fahrurrodzi