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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT
Suginam
Universitas Budi Darma, Medan
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengelolaan Perencanaan Keuangan Keluarga Nelayan di Desa Perlis Kabupaten Langkat Mesran; Surya Darma Nasution; Suginam
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Juli 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i1.658

Abstract

Perlis Village used to be a mangrove forest, founded by fishermen from Perlis Country, Malaysia. At first they were looking for fish, then they were stranded on the island of Sumatra. Gradually, due to the occurrence of small-scale migration, many residents of Perlis Malaysia also stopped by this Perlis Village. In accordance with the title of community service, managing the financial planning of fishing families in the village of Perlis Langkat, the objectives of this activity are: Provide training on preparing family finances to increase the knowledge of family heads and housewives in managing family finances so they can set aside income for family savings. Provide training on preparing family finances to increase the knowledge of family heads and housewives in managing family finances so they can set aside income for zakat.
Pengaruh Penerapan Digital Marketing Untuk Peningkatan Pendapatan UMKM Sekar Handycraft Agung Triayudi; Mesran; Suginam; Joli Afriany; Fifto Nugroho
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1349

Abstract

In today's era of digitalization, the implementation of effective marketing strategies becomes crucial for the growth of Small and Medium-sized Enterprises (SMEs). Sekar Handycraft, as an example of an SME in the handicraft sector, faces challenges in enhancing visibility and market access. This research utilizes a quantitative approach with a survey method involving data collection through questionnaires from Sekar Handycraft customers. Linear regression analysis is employed to measure the relationship between the implementation of digital marketing and income improvement. The research results indicate that the implementation of digital marketing has a positive and significant impact on the income improvement of Sekar Handycraft as an SME. These findings suggest that digital marketing strategies, including the utilization of social media, websites, and e-commerce platforms, can enhance product exposure and expand market reach for SMEs. In the context of global competition, adapting to digital marketing tools becomes a necessity for SMEs to remain relevant and sustainable. This research provides insights into the importance of digital transformation in SME development and offers guidance to similar businesses on optimizing the use of digital platforms to boost income. However, aspects such as technological access capability and understanding of digital marketing also need to be considered to fully realize the benefits of these strategies.
Pengaruh Strategi Pemanfaatan Media Sosial untuk Meningkatkan Pemasaran Produk UMKM Sekar Handycraft Agung Triayudi; Syafrida Hafni Sahir; Mesran; Suginam
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1350

Abstract

Understanding the impact of social media utilization strategies that can attract consumer attention in order to increase product marketing is essential. Social media brings various benefits in a business context, such as increasing business exposure, expanding target market reach, building public interest and brand awareness, and providing a tool to measure the success of marketing campaigns. Sekar Handycraft SME are currently not optimizing the use of social media due to limited understanding of attracting consumer attention, which is the main cause. Therefore, to increase the competence of the Sekar Handycraft team, it is necessary to organize workshops or training to deepen understanding of the effects of using social media strategies in increasing product promotion. Through community service efforts at SME Sekar Handycraft, it is hoped that knowledge about social media utilization strategies can become a valuable asset for the SME Sekar Handycraft team so that they can more efficiently use social media to intensify product marketing.
Co-Authors Afriany, Joli Agung Triayudi Fifto Nugroho Mesran, Mesran Surya Darma Nasution Syafrida Hafni Sahir