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Sistem Pendukung Keputusan Pemberian Kredit Usaha Rakyat Menggunakan Metode Weighted Aggregated Sum Product Assesment (WASPAS) Ickhsan, Muhammad; Anggraini, Dewi; Haryono, Rocky; Sahir, Syafrida Hafni; Rohminatin, Rohminatin
JURIKOM (Jurnal Riset Komputer) Vol 5, No 2 (2018): April 2018
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.917 KB) | DOI: 10.30865/jurikom.v5i2.610

Abstract

Decision Support System (DSS) is a system that can assist a person in making decisions that are accurate and targeted. To assist in determining the eligibility of the recipients of the People's Business Credit (KUR), a decision support system is required. In this research, Weighted Aggregated Sum Product Assessment (WASPAS) method is used to determine the eligibility of KUR recipient customers. There are several criteria which are the basis for decision making such as credit status, business productivity, business condition, guarantee, and collectibility. Credit status means the KUR recipient is not receiving KUR elsewhere. Productivity means whether the business is productive or not, in terms of business location, type of business, and monthly income. Business condition means whether the business is running in good condition or not, seen from business management, business equipment, and Human Resources (HR). Collateral means collateral in the form of what will be used as collateral, such as house/shop, land, and BPKB. While collectibility means the smoothness of prospective recipients of KUR in paying monthly installments.
Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business Sahir, Syafrida Hafni; Rosmawati, Rosmawati
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.42613

Abstract

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.
Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business Sahir, Syafrida Hafni; Rosmawati, Rosmawati
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.42613

Abstract

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.
Implementation of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) in Recommendations for New Position in Companies Mesran M; Eka Pratiwi Sumantri; Supriyanto S; Syafrida Hafni Sahir; Nelly Khairani Daulay
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to provide support to management in recommendations for promotion of employee promotions, with the aim of providing motivation to employees. The problem encountered at this time is the number of employees making it difficult for management to choose employees to recommend in promotions for promotions. In this research, the method used is Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) which is a fairly good method in ranking where the best alternative is the alternative that has the closest distance to the best alternative and far from the worst alternative. From the research results, it can be concluded that the A5 alternative is the best with a value of 0.748 and can be recommended in a new position promotion at the company.
PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN Syafrida Hafni Sahir; Atika Ramadhani; Eka Dewi Setia Tarigan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.805 KB) | DOI: 10.31289/jkbm.v3i1.237

Abstract

This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University  Medan.  Simultantly  this  research  head  for  knowing  the  influences  of  life  style,  halal labeling, and price to the buyer decisionsKeywords : Life style, Halal Label, Price, Buying Decisions.
ONLINE TRAVEL AGENCY MARKETING STRATEGY: IMPLICATIONS FOR CONSUMER REPURCHASE DECISION Syafrida Hafni Sahir; Suginam Suginam; Mochammad Fahlevi
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 5 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.786 KB) | DOI: 10.24034/j25485024.y2021.v5.i2.4664

Abstract

ABSTRAK   OTA dan konsumsi masyarakat atas transaksi layanan online di Indonesia terus tumbuh. Pemasaran online paling banyak dilakukan oleh perusahaan perjalanan online untuk menarik pelanggan dan meningkatkan loyalitas pelanggan yang diantisipasi. Persaingan perjalanan online menjadi semakin ketat. Sehingga konsumen akan terus melakukan transaksi travel online kembali. Studi ini mengeksplorasi travel online yang signifikan di Indonesia yaitu Traveloka, penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data dari 100 responden dan menggunakan alat perangkat lunak Partial Least Square untuk menganalisa model. Temuan penelitian ini menjelaskan bahwa promosi pemasaran online berpengaruh signifikan terhadap pembelian Kembali, serta kepuasan pelanggan berhasil memediasi antara promosi pemasaran online terhadap pembelian kembali. Hasil ini memberikan bukti bahwa promosi pemasaran online sangat penting bagi pemasaran dan pertumbuhan bisnis perusahaan online seperti Traveloka. Selain itu, penting untuk mempertimbangkan kepuasan pelanggan sebagai variabel intervening baik secara langsung maupun sebagai variabel mediasi antara promosi pemasaran online dan pengambilan keputusan pembelian kembali memiliki pengaruh yang besar terhadap pembelian kembali konsumen. Nilai R square yang begitu tinggi antara hubungan antar variabel baik secara langsung maupun tidak langsung memberikan informasi bahwa kedua variabel tersebut mempengaruhi variabel keputusan pembelian kembali cukup besar sehingga pengusaha travel online khususnya Traveloka yang menjadi fokus penelitian ini perlu pertimbangkan permasalahan ini.  
Project Supply Chain Strategizies: A step towards Building Option Syafrida Hafni Sahir; R Rosmawati; Anik Ratnawati; Dwi Ermayanti Susilo; Muprihan thaib; Noer Soetjipto; Faurani Santi Singagerda; Ari Riswanto; Dedi Putra
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.329 KB)

Abstract

Abstract— For organization, agencies and governments, the supply chain strategies of capital projects are the source of many challenges. For design, delivery and development as concern with time and money these kinds of projects require a design of resources and chains. This article looks at some of these themes and includes: the need for alignment between supply chain strategy and the project concept; dealing with complexity, in particular the systematic and interrelatedness within project decisions; consideration of the ambiguity implicit in all major projects. Basically it takes many years to design and delivery of a project. The final complete project expected to be useful for several years.
Implementation of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) in Recommendations for New Position in Companies Mesran M; Eka Pratiwi Sumantri; Supriyanto S; Syafrida Hafni Sahir; Nelly Khairani Daulay
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.845 KB)

Abstract

This study aims to provide support to management in recommendations for promotion of employee promotions, with the aim of providing motivation to employees. The problem encountered at this time is the number of employees making it difficult for management to choose employees to recommend in promotions for promotions. In this research, the method used is Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) which is a fairly good method in ranking where the best alternative is the alternative that has the closest distance to the best alternative and far from the worst alternative. From the research results, it can be concluded that the A5 alternative is the best with a value of 0.748 and can be recommended in a new position promotion at the company.
PROSPEK TRANSAKSI KOMODITAS KARET INDONESIA SESUDAH PANDEMI COVID 19 : KAJIAN PUSTAKA Syafrida Hafni Sahir
Warta Perkaretan Vol. 40 No. 1 (2021): Volume 40, Nomor 1, Tahun 2021
Publisher : Pusat Penelitian Karet - PT. Riset Perkebunan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/ppk.wp.v40i1.725

Abstract

Karet merupakan komoditas ekspor yang selama ini memberikan kontribusi terhadap perekonomian Indonesia. Namun dampak pandemi Covid-19 telah membuat ekspor karet mengalami penurunan. Artikel ini membahas mengenai pasokan dan kebutuhan karet sebelum, saat, dan prediksi sesudah masa Pandemi Covid-19 dan perkembangannya dimasa yang akan datang. Tujuannya adalah untuk menganalisis prospek transaksi komoditas karet Indonesia setelah masa pandemi sehingga dapat memberikan gambaran kepada stakeholder dan menjadi masukan dalam mengambil kebijakan. Kajian ini merupakan kajian kepustakaan dan menggunakan data sekunder. Data transaksi yang digunakan adalah tahun 2013–2019 masa sebelum pandemi, tahun 2020-2021 saat pandemi berlangsung, dan memprediksi transaksi empat tahun ke depan, dengan asumsi saat itu pandemi Covid-19 sudah berakhir. Masalah harga karet yang rendah diharapkan dapat di atasi dengan tumbuhnya industri hilir karet, sehingga dapat meningkatkan kesejahteraan petani. Temuanyang diperoleh dari kajian literatur ini adalah walaupun Indonesia memiliki lahan perkebunan karet tahun 2016 seluas 3.639.048 ha dan Indonesia mempunyai perkebunankaret terbesar di dunia namun negara pengekspor karet terbesar adalah Vietnam yang menyumbang 54,4% dari kebutuhan dunia. Fokus ekspor karet Indonesia adalah Amerika yaitu sebesar 22,57%, dan tidak melirik pasar lain. Pada tahun 2020 terjadi penurunan sebesar 3,2% dibanding tahun 2019 . Penurunan tersebut terutama disebabkan oleh perlambatan ekonomi diberbagai negara akibat pandemi Covid-19 dan upaya untuk mengatasinya. Pertumbuhan pasar karet diperkirakan akan segera pulih dan tumbuh dengan CAGR 7% pada tahun 2021 dan diperkirakan akan mencapai US$ 433.000 juta pada tahun 2023.
The Effect of Principal Leadership and Work Discipline on Teacher Performance at SMP Daruttaqwa Gresik Rosmawati Rosmawati; Syafrida Hafni Sahir; Kersna Minan; Made Susilawati
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.2423

Abstract

This article describes (1) the influence of a principal's leadership on teacher performance. (2) the effect of work discipline on teacher performance. (3) the simultaneous influence of the principal's leadership and work discipline on teachers' performance at SMP Daruttaqwa Gresik. The research method used is quantitative research. This study is a population study with 59 people—consisting of 1 principal, 12 teachers, 1 Administration (TU), and 46 students. The research instrument is a questionnaire. The results of this study are (1) there is an influence between the principal's leadership on teacher performance at SMP Daruttaqwa Gresik with t count 2,580 > t table 2.00 and has an effect of 10.5%. (2) there is an influence between work discipline on teacher performance at SMP Daruttaqwa Gresik with t count 7.924 > t table 2.00 and has an effect of 52.4%. (3) there is a simultaneous effect with F arithmetic 31.019 > F table 3.16. Simultaneously both of them also have an effect of 52.6% on teacher performance at SMP Daruttaqwa Gresik and have a correlation coefficient of 0.725, which is the quality of a strong relationship.