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PENGARUH GAYA KEPEMIMPINAN, BUDAYA KERJA ORGANISASI, KOMPETENSI PEGAWAI, TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI INTERVENING DI BADAN PUSAT STATISTIK Pramaika Yoga Sentani; Kamaruzzaman Onaning; Suryati Veronika
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 3 No 1 (2020): Jurnal Ilmiah Bisnis, Pasar Modal, dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

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Abstract

The propose of this study is to examine and analyze the influence of leadership style, organization culture, competence, to employee performance, and to examine and analyze the influence of leadership style, organization culture, competence, to employee performance with work motivation as intervening variable. 100 respondent is spread in head office of central agency of statistic.This study is quantitative characteristic with smartPLS as an analysis method. The result showed that competence directly influence to employee performance, while leadership style, and organization culture uninfulenced to employee performance. Organization culture through work motivation influence to employe performance, while leadership style and competence through work motivation are uninfluenced to employee performance
Mediation Role of Customer Satisfaction in the Influence of Brand Equity and Trust Toward Customer Loyalty Kamaruzzaman Onaning
Jurnal Ilmu Manajemen Advantage Vol. 6 No. 2 (2022): December 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v6i2.926

Abstract

This research was conducted to examine and analyze the mediating role of customer satisfaction in the influence of brand equity and trust on customer loyalty. The method used in this research is Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study are customers of The Great Asia Africa, totaling 196 respondents. Therefore, respondents in this study were customers of The Great Asia Africa, totaling 100 people or approximately half of the customer population of The Great Asia Africa. The author took a sample of 100 respondents following the theory of Frankel and Wallen (1993) which suggests the minimum sample size for descriptive research is 100 people. This research method was carried out using the Descriptive Research Design model with data collection methods using a questionnaire. The test results show that Customer Trust has no significant effect on Customer Loyalty with the intervening variable of Customer Satisfaction, Brand Equity has no significant effect on Customer Loyalty with the intervening variable of Customer Satisfaction, Customer Trust has a positive effect on Customer Loyalty, and Brand Equity has a positive effect on Customer Loyalty.