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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syarikat : Jurnal Rumpun Ekonomi Syariah Proceeding International Seminar of Islamic Studies
Mulyana Fitri
Universitas Islam Negeri Sumatera Utara
Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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PROSPECT OF OLIGOPOLY MARKET IN DIGITAL ECONOMY Frida Yanti Sirait; Mulyana Fitri; Tsamara Balqis; Isnaini Harahap
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

In terms of marketing company products and services, e-commerce has a significant impact on the industry as a whole, especially in the process of achieving the company's target market. The aim of this research is to present prospect of oligopoly market in digital economy, The method used in this research is literature review. This type of research is quantitative research which is flexible and open to modification by the author according to the needs of the author .The Result One form of oligopolii market that has a huge opportunity is the e-commerce market. Performance in e-commerce companies, which have recently grown rapidly, has not shown any real gains. In five to ten years, this fairly young effort will pay off. It is estimated that the development of this e-commerce market will continue to increase. Although currently there are still not many users due to the fact that only a handful of Indonesians shop online, The practice of oligopoli is considered to be one of the most common methods for assisting individuals and organizations in achieving their goals by determining the appropriate price, which means that the average price between the individuals and organizations that practice oligopoli does not exist.
Markets Equilibrium: The Is-Lm Model Frida Yanti Sirait; Mulyana Fitri; Isnaini Harahap
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 2 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i2.19072

Abstract

. The purpose of this study is to analyze how the concept of markets equilibrium: the IS-LM Model. This research uses library research method by using reference sources from books and journals according to the theme. The author uses a qualitative method which is explained graphically, namely the market balance of the IS-LM model where the focus is on money and goods markets associated with macroeconomics where researchers take the side of investors. The results of this study are that the balance in the economy is the point where the IS and LM curves intersect. This point provides an interest rate (r) and income level (Y) that satisfies the equilibrium conditions that occur in the goods market and money market. In other words, planned spending equals actual spending, and the demand for real money balances equals the supply. So that the IS-LM balance, it is stated that IS=LM.
Analisis Pengaruh Electronic Word Of Mouth dan Kualitas Produk Terhadap Pembelian Ulang Halal Kosmetik Safi Frida Yanti Sirait; Mulyana Fitri; Chuzaimah Batubara
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 2 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(2).13654

Abstract

Industri Halal terus-menerus menjadi isu penting secara global, termasuk di Indonesia khususnya kosmetik Produk Safi yang mengembangkan produk bersertifikat Halal. Tujuan penelitian ini adalah untuk menganalisis pengaruh E-Wom dan kualitas produk terhadap pembelian ulang halal kosmetik safi. Teknik analisis data yang digunakan yaitu kuantitatif dengan software pengolahan data SPSS 26. Hasil penelitian yaitu Secara parsial, variabel E-Wom (X1) tidak berpengaruh terhadap Pembelian Ulang Halal Kosmetik Safi. Hal tersebut dapat dibuktikan dengan hasil uji t dimana t-hitung sebesar -0,270 dan nilai signifikan sebesar 0,789. Maka nilai signifikan > 0,05 (0,789 > 0,05) dan nilai thitung < ttabel (-0,270 > 2,682), Secara parsial, variabel Kualitas Produk (X2) berpengaruh terhadap Pembelian Ulang Halal Kosmetik Safi. Hal tersebut dapat dibuktikan dengan hasil uji t dimana thitung sebesar 4,628 dan nilai signifikan sebesar 0,000. Maka nilai signifikan < 0,05 (0,000 < 0,05) dan nilai thitung > ttabel (4,628 > 2,682), Secara simultan, variabel E-wom (X1) dan variabel kualitas produk (X2) memiliki pengaruh secara simultan terhadap pembelian ulang halal kosmetik safi nilai sig 0,000 < 0,05 dan nilai fhitung > ftabel (14.844 > 4,043) maka h3 diterima, artinya E-Wom dan kualitas produk memiliki pengaruh secara simultan terhadap pembelian ulang halal kosmetik safi. Kesimpulan yaitu E-Wom tidak berpengaruh positif terhadap pembelian ulang sedangkan kualitas produk berpengaruh positif terhadap pembelian ulang. Disebabkan oleh keterbatasan waktu dan sumber daya, penlitian ini masih memiliki kekurangan dan membutuhkan penelitian selanjutnya yang lebih luas dan komprehensif.  
Co-Authors Chuzaimah Batubara Frida Yanti Sirait Isnaini Harahap Tsamara Balqis