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All Journal Jurnal Bisnis dan Manajemen West Science Jurnal Sains Student Research
Sayed Haikal Fuad
Universitas Pembangunan Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Latar Belakang Negara Asal Terhadap Produk Asing Di Pasar Global Nurwisesa; Sayed Haikal Fuad
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.190

Abstract

This research investigates how country of origin background affects foreign products in the global market. In the current era of globalization, international and multinational markets are expanding rapidly, resulting in greater sales of foreign products around the world. Brand is one of the identities of a foreign product that can be easily recognized by consumers, and often potential buyers believe that a certain brand is associated with a certain country, which may affect their perception of product quality. According to some journals, country of origin or country of origin is a mental bond and belief created by a country. Consumers' perception of a product's country of origin can influence their decision-making directly or indirectly. As a result, it is crucial to understand the term "country of origin", especially for developing countries. Previous studies have shown that country of origin positively and significantly influences product quality perceptions. In conclusion, country of origin or country of origin is an important factor influencing consumers' perception of foreign products in the global market.
PENGARUH PENGALAMAN BELANJA ONLINE TERHADAP PEMBELIAN IMPULSIF PADA PLATFORM E-COMMERCE DI INDONESIA Millen Kaur; Sayed Haikal Fuad
Jurnal Bisnis dan Manajemen West Science Vol 4 No 04 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i04.2977

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana dimensi fungsional dan psikologis dari pengalaman belanja online (OCSE) mempengaruhi pembelian impulsif pada platform e-commerce di Indonesia. Selain itu, penelitian ini juga menginvestigasi peran loyalitas sikap pelanggan sebagai mediator dan kontrol diri sebagai moderator dalam hubungan tersebut. Populasi penelitian adalah pelanggan dari dua platform e- commerce terkemuka di Indonesia, yaitu Tokopedia dan Shopee. Sampel sebanyak 200 responden dipilih secara acak dari pengguna aktif kedua platform tersebut. Metode yang digunakan adalah survei online dengan kuesioner terstruktur, dan data dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa pengalaman belanja online, terutama aspek psikologisnya, memiliki pengaruh signifikan terhadap perilaku pembelian impulsif di platform e-commerce Indonesia. Loyalitas sikap terbukti sebagai mediator, sedangkan kontrol diri berperan sebagai moderator negatif.
Co-Authors Millen Kaur Nurwisesa