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Nurwisesa
Universitas Pembangunan Jaya
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Pengaruh Latar Belakang Negara Asal Terhadap Produk Asing Di Pasar Global Nurwisesa; Sayed Haikal Fuad
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.190

Abstract

This research investigates how country of origin background affects foreign products in the global market. In the current era of globalization, international and multinational markets are expanding rapidly, resulting in greater sales of foreign products around the world. Brand is one of the identities of a foreign product that can be easily recognized by consumers, and often potential buyers believe that a certain brand is associated with a certain country, which may affect their perception of product quality. According to some journals, country of origin or country of origin is a mental bond and belief created by a country. Consumers' perception of a product's country of origin can influence their decision-making directly or indirectly. As a result, it is crucial to understand the term "country of origin", especially for developing countries. Previous studies have shown that country of origin positively and significantly influences product quality perceptions. In conclusion, country of origin or country of origin is an important factor influencing consumers' perception of foreign products in the global market.
Pengaruh Persepsi Harga Terhadap Keputusan Pembelian Konsumen Lawson U-Town Bintaro Nurwisesa; Muhammad Feby Andhika
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.191

Abstract

This research aims to determine the influence of price perception on purchasing decisions among Lawson consumers in U Town, Bintaro, South Tangerang City. The study employs a quantitative method using SPSS 25 software for hypothesis testing. The measurement instrument utilizes a Likert scale, requiring respondents to express the influence of service quality on their loyalty to using or purchasing Shell products. Data collection employs purposive sampling with a sample size of 120. The results of this research indicate that price perception has a positive influence on purchasing decisions among Lawson consumers in U Town, Bintaro, South Tangerang City.
Co-Authors Muhammad Feby Andhika Sayed Haikal Fuad