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Elia Cahyani
Universitas Pembangunan Jaya
Economics, Econometrics & Finance

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Peran Pemasaran Global dalam Mendorong Kemajuan Ekonomi Indonesia Elia Cahyani; Tazkiyyah Nururrohmah; Mohamad Zein Saleh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2472

Abstract

Global competition requires Indonesian companies to continue to innovate and improve production efficiency. This will help improve the competitiveness of Indonesian products in the domestic and international markets. The purpose of this study is to analyse the role of global marketing in driving Indonesia's economic progress. This research method is descriptive research method. The data source of this research is secondary data. The result of this study is that global marketing has a significant impact on the development of the Indonesian economy. By expanding market coverage, increasing exports, and introducing Indonesian brands to the global market, Indonesia can enjoy benefits such as increased income and transmission of technology and knowledge between international markets. Therefore, businesses in Indonesia should consider global marketing principles to improve the country's competitiveness and economic growth.
Co-Authors Mohamad Zein Saleh Tazkiyyah Nururrohmah