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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) JIMEK
Mohamad Zein Saleh
Universitas Pembangunan Jaya
Humanities Computer Science & IT Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice

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Pengaruh Peran Budaya Masyarakat Lokal Terhadap Pemasaran Global Nisifa Prila Anisa; Nona Ratu Syifa Putri; Mohamad Zein Saleh
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1419

Abstract

Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is conducting a literature study by collecting data and previous research from various scientific journals, books and current news issues. This research shows that the culture of local people influences purchasing decisions and consumer behavior in the global market, so marketers need to set global marketing strategies.
Fenomena Pelayanan Jasa Transportasi Online Gojek Pada Mahasiswa Universitas Pembangunan Jaya Amany Rania Azzahra; Asyila Shamara; Mohamad Zein Saleh
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 1 : September (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

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Abstract

Transportation refers to the process of moving people or goods from one location to another, utilizing vehicles operated by humans or machines. It plays a crucial role in enabling individuals to conduct their daily activities efficiently. In Indonesia, one specific mode of transportation is motorcycle taxis. The rapid advancement of information technology, especially the growth of the internet, has a significant impact on digital transformation. One form of this transformation is the shift from conventional motorcycle taxis to online motorcycle taxis, where bookings are made through smartphones and the Gojek app. The convenience offered by online motorcycle taxi services is gradually eroding the existence of conventional motorcycle taxis. This research is based on the phenomenon of the increasing use of online transportation services by the Indonesian public, especially university students. The methods used in this study include literature review and literature analysis. The research aims to provide a detailed explanation of the phenomenon of online transportation usage in the era of advanced technology.
Peran Pemasaran Global dalam Mendorong Kemajuan Ekonomi Indonesia Elia Cahyani; Tazkiyyah Nururrohmah; Mohamad Zein Saleh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2472

Abstract

Global competition requires Indonesian companies to continue to innovate and improve production efficiency. This will help improve the competitiveness of Indonesian products in the domestic and international markets. The purpose of this study is to analyse the role of global marketing in driving Indonesia's economic progress. This research method is descriptive research method. The data source of this research is secondary data. The result of this study is that global marketing has a significant impact on the development of the Indonesian economy. By expanding market coverage, increasing exports, and introducing Indonesian brands to the global market, Indonesia can enjoy benefits such as increased income and transmission of technology and knowledge between international markets. Therefore, businesses in Indonesia should consider global marketing principles to improve the country's competitiveness and economic growth.
Co-Authors Amany Rania Azzahra Asyila Shamara Elia Cahyani Nisifa Prila Anisa Nona Ratu Syifa Putri Tazkiyyah Nururrohmah