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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ekonomi, Bisnis dan Manajemen Eastasouth Journal of Effective Community Services Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) JEBD Journal of Business Economics and Management JIMEK Optimal: Jurnal Ekonomi dan Manajemen
Mohamad Zein Saleh
Universitas Pembangunan Jaya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Peran Budaya Masyarakat Lokal Terhadap Pemasaran Global Nisifa Prila Anisa; Nona Ratu Syifa Putri; Mohamad Zein Saleh
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1419

Abstract

Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is conducting a literature study by collecting data and previous research from various scientific journals, books and current news issues. This research shows that the culture of local people influences purchasing decisions and consumer behavior in the global market, so marketers need to set global marketing strategies.
Fenomena Pelayanan Jasa Transportasi Online Gojek Pada Mahasiswa Universitas Pembangunan Jaya Amany Rania Azzahra; Asyila Shamara; Mohamad Zein Saleh
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 1 : September (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

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Abstract

Transportation refers to the process of moving people or goods from one location to another, utilizing vehicles operated by humans or machines. It plays a crucial role in enabling individuals to conduct their daily activities efficiently. In Indonesia, one specific mode of transportation is motorcycle taxis. The rapid advancement of information technology, especially the growth of the internet, has a significant impact on digital transformation. One form of this transformation is the shift from conventional motorcycle taxis to online motorcycle taxis, where bookings are made through smartphones and the Gojek app. The convenience offered by online motorcycle taxi services is gradually eroding the existence of conventional motorcycle taxis. This research is based on the phenomenon of the increasing use of online transportation services by the Indonesian public, especially university students. The methods used in this study include literature review and literature analysis. The research aims to provide a detailed explanation of the phenomenon of online transportation usage in the era of advanced technology.
Peran Pemasaran Global dalam Mendorong Kemajuan Ekonomi Indonesia Elia Cahyani; Tazkiyyah Nururrohmah; Mohamad Zein Saleh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2472

Abstract

Global competition requires Indonesian companies to continue to innovate and improve production efficiency. This will help improve the competitiveness of Indonesian products in the domestic and international markets. The purpose of this study is to analyse the role of global marketing in driving Indonesia's economic progress. This research method is descriptive research method. The data source of this research is secondary data. The result of this study is that global marketing has a significant impact on the development of the Indonesian economy. By expanding market coverage, increasing exports, and introducing Indonesian brands to the global market, Indonesia can enjoy benefits such as increased income and transmission of technology and knowledge between international markets. Therefore, businesses in Indonesia should consider global marketing principles to improve the country's competitiveness and economic growth.
TRANSPARANSI GAJI DI INDONESIA: IMPLIKASI STRATEGIS TERHADAP RETENSI DAN KEPUASAN KARYAWAN Editha Margareth Ekaputri Siregar; Ghita Devina Wibowo; Felicia Felicia; Edward Ignatius Simanjuntak; Mohamad Zein Saleh
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 12 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i12.2025.4623-4631

Abstract

Penelitian ini bertujuan untuk menelaah dan memahami secara komprehensif pengaruh strategis praktik transparansi gaji (pay transparency) terhadap tingkat kepuasan kerja dan retensi karyawan di Indonesia, serta menguraikan peran keterbukaan informasi penggajian sebagai strategi kompensasi yang efektif dalam membangun kepercayaan dan persepsi keadilan di lingkungan kerja. Pendekatan penelitian yang digunakan bersifat kualitatif dengan landasan konseptual yang mengacu pada Equity Theory dan Perceived Organizational Support (POS) Theory, dengan fokus pada eksplorasi persepsi subjektif dari karyawan maupun pihak manajemen. Temuan penelitian menunjukkan bahwa praktik transparansi gaji memiliki pengaruh signifikan dalam memperkuat persepsi keadilan distributif dan prosedural serta meningkatkan kepercayaan terhadap organisasi. Selain itu, keterbukaan dalam sistem kompensasi terbukti berhubungan positif dengan kepuasan kerja dan retensi karyawan melalui peningkatan persepsi terhadap dukungan organisasi (POS). Meskipun penerapan transparansi gaji menghadapi tantangan kultural, seperti sensitivitas terhadap isu pendapatan, manfaat jangka panjang berupa peningkatan loyalitas karyawan dan penguatan citra positif perusahaan dinilai lebih dominan. Dengan demikian, transparansi gaji dapat dianggap sebagai strategi manajemen sumber daya manusia yang esensial untuk mewujudkan lingkungan kerja yang adil, inklusif, dan berkelanjutan di Indonesia, dengan keberhasilan implementasinya sangat bergantung pada kejelasan strategi komunikasi serta perancangan sistem kompensasi yang rasional dan terstruktur.
Analisis Dampak Work Life Balance terhadap Hubungan Industrial pada Perusahaan Perbankan di Indonesia Galant Mohandirenza Ahmed; Yoga Aditiya Pratama; Mohamad Zein Saleh
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the impact of work-life balance on industrial relations in banking companies in Indonesia. In the context of the banking sector, which is known for its high workload and target pressure, the balance between work and personal life is an important factor in maintaining harmonious relationships between employees and management. This study uses the literature study method by reviewing various previous research results and empirical data related to work-life balance and industrial relations dynamics. The results show that work-life balance imbalances can increase job stress, reduce satisfaction, and trigger industrial conflict. Conversely, the implementation of policies that support work-life balance, such as flexibility in working hours and employee welfare programs, has been proven to improve performance, loyalty, and create more harmonious industrial relations. Thus, it is important for banking management in Indonesia to strengthen work-life balance policies as a strategy in building healthy and productive working relationships.
Integrasi Digital Marketing, Peternakan Domba Sebagai Income Generating Unit dan Sarana Edukasi di Sekolah Gratis Windarko Windarko; Yohanes Totok Suyoto; Mohamad Zein Saleh; Fendi Saputra; Dhafa Herlambang Wisanggeni; Farrel Lucky Julio; Felicia; Hanifah Pagar Alam
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.426

Abstract

Isu utama dalam program Pengabdian kepada Masyarakat (PKM) ini adalah rendahnya pemanfaatan teknologi digital dalam strategi pemasaran SBH Farm yang sekaligus menjadi penopang operasional sekolah gratis SMP-IT Al-Vaaz di Kabupaten Bandung. Fokus pengabdian diarahkan pada peningkatan literasi digital dan kewirausahaan berbasis komunitas melalui integrasi digital marketing. Tujuan kegiatan ini adalah membekali siswa dan karyawan SBH Farm dengan keterampilan praktis dalam menyusun strategi pemasaran, merancang model bisnis sederhana, serta mengembangkan media digital sebagai sarana edukasi dan promosi. Metode pelaksanaan meliputi seminar luring mengenai Segmenting, Targeting, and Positioning (STP), praktik penyusunan Lean Canvas, dan workshop daring pembuatan website menggunakan Google Sites. Hasil pengabdian menunjukkan peningkatan pemahaman peserta dalam perencanaan bisnis, keterampilan digital, serta terwujudnya produk website fungsional. Program ini berkontribusi pada penguatan literasi digital, kemandirian usaha, dan sinergi berkelanjutan antara sekolah, komunitas, dan perguruan tinggi.
Pengaruh Budaya Perusahaan Terhadap Kinerja Dan Kreativitas Karyawan Pada PT Surya Nusantara Sentosa Febriyano Ade Ilham; Dania Oktaviani; Mohamad Zein Saleh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to understand the impact of organizational culture on the performance and creativity of staff at PT Surya Nusantara Sentosa (SNS.AC), a vehicle air conditioner repair service company located in Bintaro. Organizational culture is considered a crucial element in shaping behavior, motivation, and innovation within teams. The methodology used is a descriptive qualitative approach, with data collected through observation and interviews. The findings of this study indicate that a positive and supportive organizational culture has a significant impact on improving employee performance and creativity. Conversely, a negative or unsupportive culture can reduce work enthusiasm, innovation, and employee loyalty. Therefore, the strategic management of organizational culture is essential to achieving the overall goals of the company.
Discount Programs And Special Offers For Consumer Purchasing Decisions Of H&M Products Ghinaa Putri Adizka; Syafna Hanifa Iskandar; Adistria Putri; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2621

Abstract

H&M (Hennes & Mauritz AB) is one of the leading global retail brands known for its trendy and affordable clothing collections. This research aims to analyze the marketing strategies used by H&M and their impact on the brand's success as a major player in the global clothing industry. In an era of intense competition in the retail industry, discount programs and special offers have become a common strategy used by brands like H&M to attract consumer attention and increase sales. The impact of strategic discounts on consumer behavior and business performance, focusing on the case example of leading retail company H&M. Additionally, this research identifies factors that can influence the success or failure of a strategy, including economic context, perceived value, and customer segmentation. The research method used in this research is a survey via questionnaire given to a sample of H&M consumers in the Bintaro area. The results of this research provide in-depth insight into the role of discounts in the context of the clothing industry and provide guidance for retail companies, especially H&M, in designing effective discount strategies to increase customer satisfaction and financial results.
Fenomena Iklan Judi Online Pada Platform Digital Generasi Z Di Indonesia Khresna Adityo Fathor; Fauzan Putra Gani; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2629

Abstract

Advertising is a communication tool intended to promote goods and services. Advertising through digital platforms such as social media and internet users who are often called influencers is a new mechanism for marketing products and services. This new mechanism creates convenience in advertising, including illegal advertising such as online gambling advertisements. The research was conducted based on the increasing phenomenon of online gambling advertising on digital platforms which are often used by generation Z. The method used in this research was literature study and literature review. It is hoped that this research can explain in detail the phenomenon of online gambling advertising on generation Z digital platforms in Indonesia.  
Co-Authors Adistria Putri Amany Rania Azzahra Asyila Shamara Dania Oktaviani Dhafa Herlambang Wisanggeni Editha Margareth Ekaputri Siregar Edward Ignatius Simanjuntak Elia Cahyani Farrel Lucky Julio Fauzan Putra Gani Febriyano Ade Ilham Felicia Felicia Felicia Fendi Saputra Galant Mohandirenza Ahmed Ghinaa Putri Adizka Ghita Devina Wibowo Hanifah Pagar Alam Khresna Adityo Fathor Nisifa Prila Anisa Nona Ratu Syifa Putri Syafna Hanifa Iskandar Tazkiyyah Nururrohmah Windarko Windarko Yoga Aditiya Pratama Yohanes Totok Suyoto