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Afi Rahmat Slamet
Universitas Islam Malang
Economics, Econometrics & Finance

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Pengaruh Shopping Lifestyle, Discount, Dan Fashion Involvement Terhadap Impulse Buying E-Commerce Shopee (Studi Pada Masyarakat Desa Sengonagung Kec. Purwosari Kab. Pasuruan) Putri Putu Samad; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of Shopping Lifestyle, Discount, Fashion Involvement on Impulse Buying e-commers shoppe (a study in the community of Sengonagung village, Purwosari district, Pasuruan regency). This research uses explanatory research and a quantitative approach. The research sample was taken using purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 100 respondents. To solve the problems in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 22. The results of this study are the variables Shopping Lifestyle, Discount, Fashion Involvement simultaneously affect Impulse Buying, partially Shopping Lifestyle variables, and Fashion Involvement affect Impulse Buying. Meanwhile, the discount variable has no significant effect partially on impulse buying. Keywords: Shopping Lifestyle, Discount, Fashion Involvement, Impulse Buying
Pengaruh Nilai Belanja Hedonis Dan Gaya Hidup Belanja Serta Gratis Ongkir Terhadap Pembelian Impulsif Pada Pelanggan Shopee Studi Kasus Mahasiswa Universitas Islam Malang I Bagus Setiyadi; Muhammad Agus Salim; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of hedonic shopping values, shopping lifestyle, and free shipping on impulse buying. This type of research is Explanatory Research using quantitative methods. The population in this study were students of the Islamic University of Malang. While the sample used in this study was to use Maholtra's opinion so that 80 samples were obtained. The data analysis method used is an instrument test consisting of validity and reliability tests, classical assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis testing simultaneous tests, partial tests and coefficient of determination. From the results of the study, it can be seen that simultaneously obtained results that the value of hedonic shopping, shopping lifestyle, and free shipping have a significant effect on impulse buying. Partially obtained results that the value of hedonic shopping has no significant effect on impulse buying, shopping lifestyle effects impulse buying, and free shipping effect on impulse buying. Keywords: Hedonic Shopping Value, Shopping Lifestyle, Free Shipping, Impulse Buying 
Pengaruh Green Marketing, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Produk Tupperware (Studi Pada Mahasiswa Universitas Islam Malang) Siti Masluhah; Muhammad Agus Salim; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the effect of green marketing on purchasing decisions, to determine the effect of brand image on purchasing decisions, to determine the effect of price on purchasing decisions. The type of research used in this research is quantitative research. The sampling technique uses the Malhotra formula by multiplying the number of indicators by 5 to obtain 85 respondents. This study uses multiple linear regression analysis, by testing the hypothesis using the t test. The results of this study indicate that green marketing has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions, price does not have a significant effect on purchasing decisions. Keywords : Green Marketing, Brand Image, Price, Purchase Decision
Pengaruh Kualitas Sumber Daya Manuisa, Profesionalisme Kerja Dan Komitmen Tergadapa Kinerja Pegawai (Studi Pada Kantor Kecamatan Bancar Kabupaten Tuban) Rizka Fitriyatul Ilmiyah; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of human resource quality, work professionalism and commitment to employee performance at the Bancar District office, Tuban Regency. The type of research used in this study is quantitative research. The method used is multiple linear regression. The sampling technique uses saturated samples with a total sample of 33 employees. The results showed that simultaneously the variables of human resource quality, work professionalism, and commitment had a significant effect on employee performance. And there is a partial influence between the influence of human resource quality, work professionalism, and commitment to employee performance.  Keywords: Quality Of Human Resources, Work Professionalism, Commitment, Employee Performance. 
Co-Authors Abdul Kodir Djaelani I Bagus Setiyadi Muhammad Agus Salim Putri Putu Samad Rizka Fitriyatul Ilmiyah Siti Masluhah