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All Journal Diponegoro Journal of Management
Ricky Rahardjo, Ricky
Jurusan Pemasaran Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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“ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PREMIER AUTO DETAILING SEMARANG”. Rahardjo, Ricky; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine and analyze the Influence of Service Quality Customer Satisfaction Premier Auto Detailing Semarang. The population that will be used in this study consists of customers Premier Auto Detail Semarang. In this research, sampling is done with a technique accidental. Thus meaning the sample was taken as a Premier Auto Detail Customers who happened to be found at the Office of the Premier Auto Detail, the number of samples used in this study were 100 respondents.The results showed that the physical evidence (tangibles) against direct impact on customer satisfaction, reliability (reliability) effect lansgung to customer satisfaction, responsiveness (responsiveness) directly affects customer satisfaction, assurance (assurance) directly affects customer satisfaction , empathy (empathy) directly affects customer satisfaction
Co-Authors Rizal Hari Magnadi