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All Journal JMB : Jurnal Manajemen dan Bisnis
Alfina Karismatul Laila
Program Studi Manajemen Bisnis Syariah UIN Sayyid Ali Rahmatullah Tulungagung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Angkringan Pule Choiril Seilila Nur Cholifah; Alfina Karismatul Laila; Aldi Nurwana; Mohamad Ajib Markaban Mahiri; Nadia Roosmalita Sari
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 1 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i1.7327

Abstract

Consumer satisfaction is able to have a good impact on businesses so that they can develop properly and get maximum profits. This study aims to explain the influence of product quality, facilities, and service quality on customer satisfaction at Angkringan Pule. This type of research is associative using a quantitative approach, to examine how much influence independent variables exert on dependent variables.. The type of data used is primary data obtained from questionnaires with sampling techniques using accidental sampling. In this study, the data were analyzed using data quality tests (validity test, reliability test), classical assumption test (normality test, multicholinearity test, heteroskedasticity test), multiple linear regression test, hypothesis test (F test and t test), coefficient of determination(R2). The results of this study show that product quality, facilities, and service quality have a positive and significant effect on consumer satisfaction both partially and simultaneously.
Co-Authors Aldi Nurwana Choiril Seilila Nur Cholifah Mohamad Ajib Markaban Mahiri Nadia Roosmalita Sari