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All Journal Proceeding International Seminar of Islamic Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Herni Justiana Astuti
University of Muhammadiyah Purwokerto
Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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THE INFLUENCE OF ENTREPRENEURIAL MOTIVATION, ENTREPRENEURIAL SELF-EFFICACY, ENTREPRENEURIAL ORIENTATION TOWARD GREEN ENTREPRENEURIAL INTENTION Nabil Umar Bayu Wisanggeni; Rizkyna Devi Kurniasih; Adi Pratama; Herni Justiana Astuti
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This study aims to analyze the influence of Entrepreneurial Motivation, Entrepreneurial Self-Efficacy (ESE), and Entrepreneurial Orientation toward Green Entrepreneurial Intention with ESE as an intervening variable between entrepreneurial motivation and green entrepreneurial intention. The respondent in this study is a management and accounting student-faculty of economics and business University of Muhammadiyah Purwokerto and obtained 71 respondents. The method in this research uses structural equation modeling with a partial least square approach. The result of the study reveals entrepreneurial motivation affect entrepreneurial self-efficacy, entrepreneurial motivation affects green entrepreneurial intention, entrepreneurial orientation does not affect on green entrepreneurial intention, entrepreneurial self-efficacydoes not affect green entrepreneurial intention, and entrepreneurial self-efficacy does not mediate relationship between entrepreneurial motivation toward green entrepreneurial intention.
Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community) Suci Yuliana Sari; Herni Justiana Astuti; Dian Widyaningtyas; Purnadi Purnadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6293

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO), sales promotions, e-wallets, flash sales, and hedonistic shopping motivation on impulsive purchases of 3-in-1 Beauty Essential Sea Makeup bundled products on the TikTok Shop platform. This study uses a quantitative approach with purposive non-probability sampling techniques on 156 respondents from Purwokerto who have made impulsive purchases. Data analysis was performed using SEM-PLS through the SmartPLS version 4.1.1.6 application. The results showed that sales promotions and hedonistic shopping motivation had a positive and significant effect on impulsive buying, while FoMO, e-wallets, and flash sales did not have a significant effect on impulsive buying. This study provides a theoretical contribution by extending the application of Social Cognitive Theory (SCT) within the context of social e- commerce, particularly in the marketing of the 3-in-1 Beauty Essential Sea Makeup bundling product on TikTok Shop, by demonstrating how the interaction between personal factors, the environment, and the ease of transaction systems simultaneously shapes consumers’ impulsive buying behavior.
Co-Authors Adi Pratama Dian Widyaningtyas Nabil Umar Bayu Wisanggeni Purnadi Purnadi Rizkyna Devi Kurniasih Suci Yuliana Sari