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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Dian Widyaningtyas
University of Muhammadiyah Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community) Suci Yuliana Sari; Herni Justiana Astuti; Dian Widyaningtyas; Purnadi Purnadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6293

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO), sales promotions, e-wallets, flash sales, and hedonistic shopping motivation on impulsive purchases of 3-in-1 Beauty Essential Sea Makeup bundled products on the TikTok Shop platform. This study uses a quantitative approach with purposive non-probability sampling techniques on 156 respondents from Purwokerto who have made impulsive purchases. Data analysis was performed using SEM-PLS through the SmartPLS version 4.1.1.6 application. The results showed that sales promotions and hedonistic shopping motivation had a positive and significant effect on impulsive buying, while FoMO, e-wallets, and flash sales did not have a significant effect on impulsive buying. This study provides a theoretical contribution by extending the application of Social Cognitive Theory (SCT) within the context of social e- commerce, particularly in the marketing of the 3-in-1 Beauty Essential Sea Makeup bundling product on TikTok Shop, by demonstrating how the interaction between personal factors, the environment, and the ease of transaction systems simultaneously shapes consumers’ impulsive buying behavior.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, AND PRODUCT QUALITY ON SKINTIFIC SKINCARE PURCHASE DECISIONS Syahlira Sayidatina; Erny Rachmawati; Naelati Tubastuvi; Dian Widyaningtyas
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3740

Abstract

Introduction: This study aims to analyze the influence of brand ambassadors, brand image, word-of-mouth, and product quality on Skintific skincare purchase decisions.Methods: The study uses a quantitative, 5-point Likert-scale assessment. The selected sample uses purposive sampling. The population in this study is the general public of Purwokerto who have purchased Skintific skincare twice. Data were collected through the distribution of questionnaires, yielding 125 responses. Furthermore, the data were analyzed using SPSS version 24.Results: The study shows that brand ambassadors and product quality have a positive and significant effect on purchase decisions, whereas brand image and word of mouth do not.Conclusion and suggestion: This study shows that brand ambassadors and product quality are important factors in consumers' choice of skincare products. However, brand image and word of mouth have not had an optimal influence on purchase decisions, so companies need to improve their strategies to strengthen brand image and word of mouth through more effective marketing and improve consumer experience to order to drive purchase decisions. Keywords: Brand Ambassador, Brand Image, Word of Mouth, Product Quality, Purchase Decision  
Co-Authors Erny Rachmawati Herni Justiana Astuti Naelati Tubastuvi Purnadi Purnadi Suci Yuliana Sari Syahlira Sayidatina