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All Journal Proceeding International Seminar of Islamic Studies Journal of Society, Community and Business Development
Shelomita Candra Herdiana
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Religion Arts Astronomy Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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COMPARATIVE ANALYSIS: STUDENT ENTREPRENEURSHIP INTEREST Adila Tsabita Suryo Kusumo; Dika Damayanti; Shelomita Candra Herdiana; Nur Septi Naily Karima; Fatmah Bagis
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Planned Behavior Theory (SDGs) was used in this study to determine the role of attitudes towards entrepreneurial interests. The respondents used for analysis were students from one of the universities in Purwokerto totaling 341 people from a total population of 2500 students. PLS analysis is used to determine the influence of attitudes on entrepreneurial interest while the t-test is used to find out the differences before students take entrepreneurship lectures and after attending lectures. The results showed that the results of the analysis for attitudes towards entrepreneurial interest from the first analysis and the second analysis showed differences. As for the t-test, the results were obtained that entrepreneurship lectures have a significant impact on students' interest in entrepreneurship.
DIGITAL MARKETING ASSISTANCE AND BUSINESS LEGALITY AT MSME MBOK KARTI CATERING Selamet Eko Budi Santoso; Shelomita Candra Herdiana
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

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A small business called MSMEs Mbok Karti Catering specializes in creating a variety of cakes for meetings and other events. However, this business faces several obstacles. Firstly, they have limited reach when it comes to distributing and marketing their products, which limits their ability to serve a larger area. Additionally, they do not currently possess a business license, which further hinders their marketing efforts. To address these challenges, a service team has stepped in to provide assistance with digital marketing and help the business obtain the necessary licenses. Thanks to this support, Mbok Karti Catering's products can now be marketed directly through social media and the business now has a complete license. As a result, Mbok Karti MSMEs have been able to increase their product sales and improve their overall turnover. Keywords: SMEs, digital marketing, business legality
Co-Authors Adila Tsabita Suryo Kusumo Dika Damayanti Fatmah Bagis Nur Septi Naily Karima Selamet Eko Budi Santoso