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All Journal Ta'allum: Jurnal Pendidikan Islam Efektor Revitalisasi : Jurnal Ilmu Manajemen Journal of Management - Small and Medium Enterprises (SME's) Transformatif: Jurnal Pengabdian Masyarakat Journal of Economics Research and Policy Studies Jurnal Cakrawala Ilmiah Jurnal Manajemen dan Bisnis Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ekonomi, Manajemen, Akuntansi Ta'allum: Jurnal Pendidikan Islam
Rois Abin
Universitas Sayyid Ali Rahmatullah Tulungagung
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Strategi Digital Marketing Dalam Peningkatan Penjualan Pada BEE_STORE_OOSI di Pakisaji, Kalidawir, Tulungagung Elok Kartika Siwi; Moh. Rois Abin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i1.1150

Abstract

Tujuan penelitian ini untuk mengetahui strategi digital marekting dalam peningkatan penjualan pada Bee_Store_Oosi. Jenis penelitian ini adalah kualitatif menggunakan teknik observasi. Untuk meningkatkan penjualan pelaku usaha menerapkan strategi digital marketing. Produk-Produk yang dipasarkan oleh pelaku usaha adalah berbagai jenis handphone android dan juga iphone, ada juga berbagai kebutuhan yang berkaitan dengan gadget seperti earphone, dan smart watch. Pelaku usaha dituntut untuk lebih mengoptimalkan media sosial yaitu dengan membuat konten yang menarik baik dari sisi visual ataupun caption yang relevan, memanfaatkan website untuk memperkenalkan informasi usaha lebih detail, memaksimalkan penjualan melalui marketplace dan e-commerce untuk pasar yang lebih luas, dan membangun emotional engagement, untuk mewujudukan konsumen yang loyal.
Strategi Partnership pada Bisnis Aneka Keripik dalam Menembus Pasar Global Nadita Sari; Moh. Rois Abin
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4427

Abstract

In the current era of globalization, the economic field has an increasing influence on trade activities. The existence of economic needs that tend to be the same throughout the world, a local business has the opportunity to be able to expand its market share to the global market. One of the strategies that can provide opportunities for businesses to increase their business in an increasingly competitive business world is the partnership strategy. This research will analyze the partnership strategy applied by the various chips business at PT Nadasuka Gunung Budheg in penetrating the global market. The research was conducted using descriptive qualitative research methods with the aim of analyzing the phenomena that occur in the field. The results showed that in penetrating the global market, PT Nadasuka Gunung Budheg implements a partnership strategy with a supply chain pattern through mutual exports. The strategy of building partnerships is done with commitment, choosing the right partner, mutual trust, communication, and discipline. In maintaining a sustainable partnership relationship, it is done by maintaining product quality, offering product variants, good service, and conducting regular evaluations. This research provides an overview of how to build a partnership strategy to maintain the competitive advantage of a business in both local and global markets.
Manajemen Strategik dalam Peningkatan Mutu Pendidikan Abin, Moh. Rois
Ta'allum: Jurnal Pendidikan Islam Vol 5 No 1 (2017)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/taalum.2017.5.1.87-102

Abstract

This research is motivated by the phenomenon which is telling that education should be managed with the strategic management in order to be able to choose among a lot of good management to produce a most excellent management to be developed. This research was conducted in Madrasah Aliyah Negeri Kunir Wonodadi Blitar and Madrasah Aliyah Negeri (MAN) Blitar. The approach which was used in this study was a qualitative approach to the multi-site study. Data were collected through interviews, observation and documentation.  The results of this study concluded that: Strategic planning at MAN Kota Blitar was conducted through activities, the formation of the formulating vision and mission team, the determination of the vision and mission, analyzes opportunities, threats, barriers, and alternative of the problem solving, Ma'had procurement, opening the enrichments class, increasing learning, and improving the quality of educators. Strategic evaluation in MAN Kunir was conducted through: official meetings, meeting with the headmaster and committees, special meeting headmaster and vice of headmaster, teacher, employees, and the headmaster meetings, and committee meetings. While in Madrasah Aliyah Negeri Blitar was conducted through: official meetings, meeting with the headmaster, and committees, special meeting headmaster vice of headmaster, teachers, employees, and the headmaster meeting, activities meeting.
Peningkatan Mutu Pendidikan Sebagai Strategi Menjaga Reputasi Di SMK Al-Huda Kota Kediri Abin, Moh Rois; Abin, Moh. Rois; Fatawi, Rahadian; Rofiq, Ainur
Efektor Vol 6 No 2 (2019): Efektor Vol 6 No 2 Tahun 2019
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.347 KB) | DOI: 10.29407/e.v6i2.14158

Abstract

Manajemen strategi global sebagai reputasi sebuah perusahaan membutuhkan pengelolaan dengan beradaptasi perkembangan global dan strategi yang terjadi. Memahami dan mengelola reputasi adalah menggambarkan nilai dari sebuah pemahaman bahwa reputasi merupakan nilai bersama-sama. Peraturan sangat penting dari nilai untuk menciptakan dan melindungi dalam organisasi. Model kerangka kerja nilai adalah sebuah landasan atau dasar di mana sebuah organisasi dan reputasi didirikan atau dibangun. Perusahaan multinasional memiliki reputasi yang lebih kuat dari pada perusahaan domestik atau perusahaan asing. Nilai dari reputasi dipengaruhi oleh kemampuan untuk memenuhi harapan dari pemangku kepentingan yang mempunyai hubungan dengan nilai yang dianggap penting. Reputasi harus didasarkan pada karakter, sejarah, dan hubungan dari pemangku kepentingan. Integritas suatu organisasi berfungsi untuk menstabilkan reputasi masyarakat dan dapat memberikan motivasi kepada pemangku kepentingan yang memperhatikan reputasi sebuah organisasi. Para pemangku kepentingan menciptakan reputasi yang pengembangannya dari kelompok sosial. Itu ditunjukkan oleh perhatian pada organisasi, sementara organisasi juga memberikan perhatian pada pemangku kepentingan.
Rasionalitas Pelaku Usaha Pangan dalam Mengajukan Sertifikasi Halal: Perspektif Kesadaran, Literasi, dan Regulasi Fitriyanto, Doni; Abin, Moh. Rois; Maulana, Moch. Hafiz
REVITALISASI : Jurnal Ilmu Manajemen Vol 15 No 1 (2026): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the rationality of food business actors in deciding to apply for halal certification. Although halal certification has become a regulatory requirement for food products in Indonesia, the decision to obtain certification is often shaped by multiple considerations beyond formal compliance. This research aims to explore how halal awareness, halal literacy, and regulatory support influence the decision-making process of food entrepreneurs in applying for halal certification. A qualitative approach was employed using semi-structured interviews with seven food business actors who had applied for halal certification. Data were analyzed through thematic interpretation to identify patterns of reasoning underlying their decisions. The findings reveal that the decision to apply for halal certification is formed through a layered rationality process involving moral awareness, cognitive understanding of certification procedures, and institutional encouragement through government programs and regulations. Halal awareness acts as the initial moral driver that shapes entrepreneurs’ orientation toward responsible food production, while halal literacy reduces uncertainty and enables practical engagement with the certification process. Regulatory support, including facilitation programs and technical assistance, further reinforces this decision by lowering administrative and financial barriers. The study concludes that halal certification should be understood not merely as a regulatory obligation but as a strategic business decision shaped by the interaction of ethical values, knowledge capacity, and institutional frameworks.
Co-Authors Ainur Rofiq Al-Mubarok, M. Ahris Alinda, Ria Chafidz Rahmadiansyah Doni Fitriyanto Elok Kartika Siwi Fatawi, Rahadian Maulana, Moch. Hafiz Nadhirotus Shoidah, Nadia Nadita Sari Oktavia, Nevi Risdiana Himmati Rofikhoh, Sitieoz Ely Nikmatu Sevya Surya Putri Suwandi Umam, Ahmad Choirul Velin Diani Warsitasari, Wahyu