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All Journal JURNAL PENDIDIKAN TAMBUSAI Economics and Digital Business Review Jurnal Ilmu Sosial dan Humaniora Journal of Applied Economics in Developing Countries
Yusman Sutoyo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Motivasi, Etos Kerja dan Kompensasi Terhadap Kinerja Karyawan di PT. Nirvana Duta Adijaya (G Trans Logistic) Makassar Yusman Sutoyo
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i1.1757

Abstract

The phenomenon in employee performance issues is an important factor because employee performance will greatly influence the success and progress of a company. The purpose of this study was to determine and analyze the effect of motivation, work ethics, and compensation on employee performance at PT. Nirvana Duta Adijaya (G Trans Logistics) Makassar. The population is 52 people with a sample of 52 employees of PT. Ambassador of Nirwana Adijaya Makassar. Model of data analysis using multiple linear regression analysis, t test, F test and test the coefficient of determination. The results of multiple linear regression testing obtained the formula Y = 7.904 + 0.223 X1 + 0.222 X2 + 1.433 X3. The results of the F test are seen from the significant value of F = 0.000 <0.05 indicating that motivation, work ethic and compensation simultaneously affect employee performance. Based on the results of the T test, motivation has a positive and significant effect on employee performance partially. This is evidenced by the significance level 0.023 <0.05 and the Ha1 hypothesis is accepted. Work ethic has a positive and insignificant effect on employee performance partially. This is evidenced by the level The significance obtained is 0.476 > 0.05 and the hypothesis Ha2 isrejected.Compensation has a positive and significant effect on employee performance partially, this is evidenced by a significance level of 0.000 <0.05 and the hypothesis Ha3 is accepted.
A Analisis Pemasaran Ikan Katapayi Lande Melalui Platform Digital Marketplace Yusman Sutoyo
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.852

Abstract

Katapayi fish is a great demand by the people of the Buton Islands, but sales are still carried out traditionally. This research aims to analyze the katapayi fish Lande marketing system. The type of research used in this research is descriptive qualitative. The subjects in this research were the Katapayi fish traders in Lande Village, totaling 10 people. The data collection techniques used were sourced from primary and secondary data which was carried out by observation and interviews. Secondary data was obtained from literature searches through literature and articles related to the topic of discussion. The analysis technique used is descriptive analysis, referring to the 4P marketing mix concept (product, price, place, promotion). The results interviews related to the business strategy used by the katapayi fish Lande trader group, in the form of information in narrative form, will be directed to a SWOT analysis which is then applied in its marketing strategy. Katapayi fish Lande products have not had a product brand for a long time, do not have packaging that is vacuumed regularly and do not have a well-planned marketing strategy. Marketing through a digital marketplace platform is the right system for developing the Katapayi Fish business by choosing online services that are quite familiar.
Pengaruh Kemasan Standing Pouch, Marketplace dan Kualitas Produk terhadap Penjualan Ikan Kagarai di Desa Gaya Baru Wulandari, Catur; Mardiana, Mardiana; Sutoyo, Yusman
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26160

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemasan Standing pouch, marketplace, kualitas produk terhadap penjualan ikan kagarai. Penelitian ini merupakan penelitian yang menggunakan metode penelitian Kuantitatif Regresi Berganda. Subjek penelitian ini adalah para Istri Nelayan ikan kagarai di desa Gaya Baru, yang merupakan pelaku usaha untuk menjual ikan kagarai hasil tangkapan para nelayan. Pengumpulan data menggunakan teknik, wawancara, angket. Hasil penelitian ini menunjukkan terdapat pengaruh secara parsial dari masing-masing variabel independen yaitu kemasan (X1), Marketplace (X2) dan Kualitas Produk (X3) masing masing berpengaruh signifikan dan postifi terhadap Penjualan Ikan Kagarai (Y).
Peran Komunitas Kreatif Wapulaka terhadap Inovasi Potensi Desa Wisata Berbasis Tradisi Lokal di Desa Bahari Tiga Sari, Andira; Wulandari, Catur; Sutoyo, Yusman
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26161

Abstract

Penelitian ini bertujuan untuk mengetahui peran komunitas kreatif Wapulaka terhadap potensi Desa Wisata berbasis Tradisi Lokal perahu Boti di Desa Bahari Tiga. Penelitian ini merupakan penelitian yang menggunakan metode penelitian deskriptif kualitatif. Subjek penelitian ini adalah para komunitas Wapulaka, yang merupakan anak muda kaum milenial masyarakat lokal Desa Bahari Tiga. Pengumpulan data menggunakan teknik wawancara, observasi dan kajian pustaka. Hasil penelitian menunjukkan peran komunitas kreatif wapulaka di Desa Bahari Tiga sudah berperan secara efektif dalam inovasi potensi daerah berbasis kearifan lokal perahu Boti.
DEVELOPING KAMPURUI MOTIFS AS A TOURISM PRODUCT TO IMPROVE CREATIVE INDUSTRY MSMES IN SULAA WEAVING VILLAGE Yusman Sutoyo; Evi Trisetyasi
Journal of Applied Economics in Developing Countries Vol 10, No 1 (2025): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v10i1.100710

Abstract

This research aims to examine the development of Kampurui motifs as tourism products to enhance creative MSMEs in the Sulaa weaving village, addressing the research gap between traditional textile preservation and sustainable tourism development. Employing a qualitative descriptive methodology with 30 purposively selected MSME participants, the study demonstrates that Kampurui from Sulaa possesses distinctive characteristics due to its unique weaving process, confirming its viability as a tourism product development opportunity. The research contributes to existing literature by establishing connections between cultural heritage preservation and sustainable tourism through traditional textiles, identifying three distinct types of Kampurui (padamalala/samasili, bhewe Patawala, and Paporoki) and documenting their historical significance as royal attire within the Buton Sultanate along with their two-stage production process. These findings offer practical implications for both policymakers and MSME practitioners, suggesting that investment in traditional craft development can yield sustainable tourism opportunities while maintaining cultural authenticity, thereby creating market differentiation and supporting economic development strategies that integrate heritage preservation with commercial viability.
Co-Authors Catur Wulandari Evi Trisetyasi Mardiana Mardiana Sari, Andira