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This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Clarista Bunga Ramadhani
Politeknik Negeri Madiun
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Influence of Perception of Customer Bonding on Customer Loyalty of Naavagreen Products in Madiun City Tri Lestariningsih; Triana Prihatinta; Srimiatun; Clarista Bunga Ramadhani
East Asian Journal of Multidisciplinary Research Vol. 2 No. 3 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i3.2892

Abstract

This research aims to determine the effect of customer bonding perceptions on customer loyalty for Naavagreen products in Madiun City. The population in this research were all consumers of beauty products at the Naavagreen Clinic, Madiun City. The research sample is some consumers of beauty products at the Naavagreen Clinic, Madiun City, totaling 100 people. Data obtained by using a questionnaire. The sampling technique in this research uses probability sampling and simple random sampling. Hypothesis testing using multiple linear regression analysis with the help of SPSS 22. The results of hypothesis testing indicate that Perception of Customer Bonding has a positive effect on Customer Loyalty at Naavagreen Madiun Beauty Clinic.
Co-Authors Lestariningsih, Tri Srimiatun Triana Prihatinta