East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 2 No. 3 (2023): March 2023

The Influence of Perception of Customer Bonding on Customer Loyalty of Naavagreen Products in Madiun City

Tri Lestariningsih (Politeknik Negeri Madiun)
Triana Prihatinta (Politeknik Negeri Madiun)
Srimiatun (Politeknik Negeri Madiun)
Clarista Bunga Ramadhani (Politeknik Negeri Madiun)

Article Info

Publish Date
21 Mar 2023

Abstract

This research aims to determine the effect of customer bonding perceptions on customer loyalty for Naavagreen products in Madiun City. The population in this research were all consumers of beauty products at the Naavagreen Clinic, Madiun City. The research sample is some consumers of beauty products at the Naavagreen Clinic, Madiun City, totaling 100 people. Data obtained by using a questionnaire. The sampling technique in this research uses probability sampling and simple random sampling. Hypothesis testing using multiple linear regression analysis with the help of SPSS 22. The results of hypothesis testing indicate that Perception of Customer Bonding has a positive effect on Customer Loyalty at Naavagreen Madiun Beauty Clinic.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...