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Penerapan Etika dan Budaya di Lingkunga Sekolah Dasar untuk Siswa dan Siswi Kelas 6 SDN 05 Air Tawar Novalia indra; Recy Harviani Zurwanty; Pinta Medina
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.063 KB) | DOI: 10.47233/jpmda.v2i1.679

Abstract

Community Service (PKM) is a form of the Tridharma of Higher Education. This PKM is proposed to carry out socialization and educational activities in one of the elementary schools in the city of Padang, West Sumatra. This activity is proposed to socialize the Application of Ethics and Learning Culture in the Elementary School Environment for Grade 6 Students of SD N 05 Air Tawar. Therefore we focus on carrying out this activity for grade 6 students at Sdn 05 Air Tawar, so that grade 6 students at Sdn 05 Air Tawar can apply ethics and culture properly later. after the implementation of the PKM that we did at the school that the father or mother led.
Sosial Media Marketing Untuk Pengembangan UMKM Riri Putri Dika; Vivi Puspita Sari; Pinta Medina
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v1i2.886

Abstract

Social media marketing is a marketing strategy that involves using social media platforms to promote and develop MSME businesses (Micro, Small and Medium Enterprises). The population of social media users that continues to increase, the use of social media to develop MSME businesses can be a very effective and efficient tool. Therefore, the community service team from Putra Indonesia University "YPTK" carried out community service activities for MSME business actors, especially micro businesses with the aim of educating marketing digitalization. The purpose of this research is to explore how the use of social media marketing supported the growth and development of MSME. Social media enables MSME to reach a wider audience globally. With a broad platform and active users, MSMEs can expand their market reach and attract new customers. the use of social media marketing has great potential to help the development of MSMEs. By utilizing social media platforms wisely, MSMEs can expand market reach, build relationships with customers, and promote their products or services. However, it is important for MSMEs to design the right strategy, produce interesting content, and keep abreast of trends and changes in the world of social media to achieve success in utilizing social media marketing.