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All Journal The Scientia Journal of Economics Issues
Asrifa Iriany B. Pawe
Universitas Hasanuddin, Fakultas Ekonomi dan Bisnis
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The INFLUENCE OF THE PROMOTIONAL MIX AND BRAND IMAGE ON THE DECISION TO PURCHASE TOUR AND TRAVEL SERVICES AT PT ARRAFSYAH SAFARI HARAMAIN Asrifa Iriany B. Pawe
The Scientia Journal of Economics Issues Vol. 1 No. 2 (2022): The Scientia Journal of Economics Issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.213 KB) | DOI: 10.56282/sjei.v1i2.276

Abstract

Research shows that promotion variables affect positive, significant to the decision of the purchase, proven by a statistical output that reveals a positive and significant value of the purchase decision with a statistical output value With the value of a statistical output that expresses a 0.05 value, the study also states that their image is not a modelling variable (boosters) of promotion influence over decision purchases, it is concluded from data analysis that the immediate impact of influence is greater than the indirect impact.
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