Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Akuntansi Samudra
Nasir Nasir
Department of Management, Universitas Serambi Mekkah, Banda Aceh
Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DO THE PRICE AND TASTE MATTER TO COFFEE DRINKERS? Ratna Mutia; Khairul Aswadi; Martahadi Mardhani; Nasir Nasir; Rizka Rizka; Zulfikar Zulfikar
Jurnal Mahasiswa Akuntansi Samudra Vol 3 No 3 (2022)
Publisher : Program Studi Akuntansi, Fakultas Ekonomi. Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.368 KB) | DOI: 10.33059/jmas.v3i3.5958

Abstract

This article explores several characteristics, such as price and taste, to influence the behavior of coffee drinkers in Banda Aceh City, Indonesia. Using standard multiple regression analysis, it turns out that coffee taste affects coffee drinkers' behavior. On the other hand, the price of coffee drinks does not affect the behavior of coffee drinkers. This study shows that the taste of coffee is more important for coffee customers to decide to drink coffee. Further research is suggested by increasing the number of samples and expanding the study area. An in-depth discussion is highly recommended for debate and practical and theoretical consequences for further study.
Co-Authors Khairul Aswadi Mardhani, Martahadi Mutia, Ratna Rizka Zulfikar Zulfikar