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All Journal JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Innovative: Journal Of Social Science Research Jurnal Cendekia Ilmiah Tangkoko : Jurnal Manajemen dan Akuntansi
Putra Petra Dumgair
Sekolah Tinggi Ilmu Ekonomi Petra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Go-Jek Di Kota Manado Dumgair, Putra
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 3 No. 2 (2022): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.572 KB) | DOI: 10.47178/et9v5g51

Abstract

The development of the online transportation industry has made competition in the market even tighter so that consumers are increasingly selective in choosing the services to be used. Given this, customer satisfaction is of course a very important factor for the existence, continuity and development of the company, in this case PT Go-Jek Indonesia. In this research, we will discuss the influence of two factors, namely price and service quality and their impact on Go-Jek customer satisfaction in Manado city. From the results of a survey conducted on 50 respondents who had used Go- Jek services several times, it was found that the two independent variables, namely price and service quality, had a significant influence both partially and simultaneously on the dependent variable, namely customer satisfaction. The results of this research can certainly be useful input and material for consideration for related parties, especially PT Go-Jek Indonesia in the Manado city area in an effort to continue to maintain and increase customer satisfaction.
Balancing Profit and Responsibility: The Role of Corporate Social Responsibility in the Digital Era Karamoy, Tiffany Sayako; Putra Petra Dumgair; Ratna Taliupan; Donald Michi Kassety; Dhian Theresia Kenanga; Wanny Christiana Tumewu
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8639

Abstract

This research aims to explore the application of ethics and corporate social responsibility (CSR) in the context of digital consumerism. In the increasingly evolving digital era, companies are faced with new challenges related to consumer personal data management, algorithm-based marketing, and environmental sustainability. This study uses a quantitative and qualitative descriptive approach, by collecting data through surveys, in-depth interviews, and documentation studies. The results show that although many companies have policies related to personal data management and sustainability, there are still shortcomings in terms of transparency, consumer data protection, and managing the impact of marketing on consumer welfare. In addition, companies also face challenges in reducing the digital divide and minimizing negative impacts on the environment. This research reveals that more consistent CSR and the implementation of more transparent ethical policies can improve a company's reputation, build positive relationships with consumers, and contribute to social and ecological sustainability. In conclusion, companies need to adapt to the increasing demands of ethics and CSR to achieve a balance between financial benefits and social responsibility in the digital age.
Analisis Pengaruh Content Marketing Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Mahasiswa STIE Petra Bitung Pada Media Sosial Tik-Tok Dumgair, Putra Petra
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9441

Abstract

Recent developments in the business world have made it increasingly convenient for consumers to shop online through social media. When shopping, students are drawn to engaging TikTok content and positive electronic word-of-mouth (e-WOM) from previous buyers, sparking their interest in products marketed with captivating short videos. They also browse through reviews on the latest TikTok platform, leading students at STIE Petra Bitung to decide to purchase these products. This research adopts a quantitative approach using purposive sampling (non-probability sampling), where the entire population is considered as the sample, with 87 respondents. Data collection methods include observation to gain a general overview of the object and questionnaires as the measuring tool. The analysis method employed is multiple linear regression analysis, and data management is conducted using SPSS 29. Analytical techniques involve validity testing, reliability testing, classic assumption testing, multiple linear regression testing, and hypothesis testing. The research findings indicate that content marketing (X1) and electronic word-of-mouth (X2) significantly influence purchase decisions (Y), as evidenced by the t-test values (X1) t-test values (X2) > 1.987 and Sig. values of 0.028 < 0.05, 0.01 < 0.05, respectively. This suggests that the variables X1 and X2 have an impact on the variable Y. Furthermore, the data obtained indicate that the influence of content marketing and electronic word-of-mouth on purchase decisions means that H1, H2, and H3 are accepted in this study.
PENGARUH ETIKA PEGAWAI TERHADAP KUALITAS PELAYANAN DI KELURAHAN MANEMBO-NEMBO Candra Agung Lukito; Putra Petra Dumgair; Toar Romario Sigar
Tangkoko: Jurnal Manajemen dan Akuntansi Vol. 10 No. 1 (2024): Tangkoko : Jurnal Manajemen dan Akuntansi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Petra Bitung

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Abstract

Permasalahan yang mempengaruhi etika pelayanan dapat dilihat dari seberapa adil birokrat melayani masyarakat. Sebagai contoh, ketika seorang birokrat memprioritaskan keluarga daripada orang lain, keluarga yang datang dilayani terlebih dahulu meskipun orang lain datang lebih awal. Dalam hal kesetiaan, kesetiaan pegawai terhadap instansi sangat penting. Pegawai harus mampu memberikan layanan terbaik kepada masyarakat dengan menyisihkan waktu, tenaga, dan pikiran untuk bekerja sama. Namun, sayangnya, ini belum sepenuhnya dilaksanakan dengan baik karena banyak karyawan masih datang terlambat ke kantor atau bahkan tidak datang sama sekali untuk membantu orang lain. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Tujuan dilakukanya penelitian ini adalah untuk mengetahui bagaimana pengaruh etika pegawai terhadap kualitas pelayanan di Kelurahan Manembo-nembo. Teknik analisis yang dipakai yaitu Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Linieritas, Uji Parsial (Uji t), Analisis Regresi Linier Sederhana, dan Koesfisien Determinasi dengan mengunakan bantuan aplikasi IBM Statistic SPSS Versi 26. Berdasarkan hasil penelitian, diperoleh nilai konstanta sebesar 20,117, yang menunjukkan konsistensi variabel kualitas pelayanan di Kelurahan Manembo-nembo.
PENGARUH PEMANFAATAN MEDIA SOSIAL TERHADAP VOLUME PENJUALAN(Studi Kasus Pelaku UMKM di Kecamatan Matuari) Reklin Chanthika Putri Kuangga; Dhian Theresia Kenanga; Putra Petra Dumgair
Tangkoko: Jurnal Manajemen dan Akuntansi Vol. 11 No. 1 (2025): Tangkoko : Jurnal Manajemen dan Akuntansi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Petra Bitung

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Abstract

Perkembangan teknologi informasi mendorong pelaku UMKM memanfaatkan media sosial sebagai sarana pemasaran digital. Facebook menjadi media utama karena gratis, mudah digunakan, dan mampu menjangkau pasar luas. Namun, sebagian besar UMKM di Kecamatan Matuari masih menggunakan Facebook secara organik tanpa fitur iklan berbayar, sehingga promosi tidak maksimal. Penelitian ini bertujuan mengetahui pengaruh pemanfaatan media sosial terhadap volume penjualan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner kepada 102 responden pelaku UMKM pengguna aktif Facebook. Variabel pemanfaatan media sosial diukur melalui indikator relationship, komunikasi, dan interaksi pasca pembelian, sedangkan volume penjualan diukur melalui jumlah unit produk terjual, frekuensi transaksi, dan jumlah pelanggan. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial memiliki pengaruh terhadap volume penjualan. Penggunaan media sosial secara konsisten dan strategis dapat meningkatkan penjualan serta mendukung pertumbuhan usaha UMKM.
PENGARUH FEAR OF MISSING OUT DAN PROGRAM FLASH SALE TERHADAP PEMBELIAN IMPULSIF MAHASISWA STIE PETRA BITUNG PENGGUNA LAYANAN TIKTOK Sherina Meilani Tumangkeng; Putra Petra Dumgair; Dhian Theresia Kenanga
Tangkoko: Jurnal Manajemen dan Akuntansi Vol. 11 No. 2 (2025): Tangkoko : Jurnal Manajemen dan Akuntansi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Petra Bitung

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Abstract

Perilaku konsumen telah mengalami banyak perubahan seiring kemajuan teknologi digital, termasuk kebiasaan berbelanja. Tiktok Shop sebagai platform  sosial memungkinkan pengalaman belanja spontan melalui konten video pendek yang berisi promosi produk. Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out (FoMO) dan program flash sale terhadap pembelian impulsif. Menggunakan pendekatan kuantitatif dengan teknik purposive sampling, sebanyak 202 responden mahasiswa STIE Petra Bitung dipilih dari populasi 579 mahasiswa. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa FoMO dan flash sale secara simultan maupun parsial berpengaruh signifikan terhadap pembelian impulsif. Penelitian ini menyoroti pentingnya memahami perilaku emosional mahasiswa dalam menghadapi strategi pemasaran digital yang bersifat mendesak dan sosial.
Co-Authors Candra Agung Lukito Dhian Theresia Kenanga Dhian Theresia Kenanga Donald Michi Kassety Ratna Taliupan Reklin Chanthika Putri Kuangga Sherina Meilani Tumangkeng Tiffany Sayako Karamoy Toar Romario Sigar Wanny Christiana Tumewu