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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnalika : Jurnal Ilmu Komunikasi
Yanti Lestari Pujiastuti
Universitas Muhammadiyah Sukabumi
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Terapeutik di Yamet Child Development Center Sukabumi: Study Kasus Mengenai Komunikasi Terapeutik Terapis dengan Anak Berkebutuhan Khusus Eks Learning difficulties dalam Mengembangkan Potensi Keterampilan Sosial Yanti Lestari Pujiastuti; Sastra Cahya Nugraha; Sanusi
Jurnalika : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2022): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.026 KB) | DOI: 10.37949/jurnalika6227

Abstract

Therapeutic communication is a communication process in the health sector carried out by nurses, midwives, doctors, psychiatrists, and psychologists. This communication pattern is a process to create a relationship between medical personnel and patients to find out and recognize the information needs of the patient so that it can then be directed to action plans and medical actions. This communication method is a process to create a relationship between medical personnel and patients to find out and recognize the information needs of the patient so that it can then be directed to action plans and medical actions. This study aims to determine the implementation of therapeutic communication between therapists and Children with Special Needs Ex Learning difficulties in developing potential social skills at the Yamet Child Development Center Sukabumi; what are the factors that hinder therapeutic communication between therapists and Children with Special Needs Ex Learning difficulties ; and efforts that must be made in overcoming barriers to therapeutic communication for therapists in Children with Special Needs Ex Learning difficulties . The research method is qualitative with a case study approach. While the data sampling is done purposively and snowball, triangulation collection techniques, data analysis is inductive/qualitative. The results of the research on therapeutic communication between therapists and CSN ex Ld in developing the potential for social skills are going well, as can be seen from the response of children who are increasingly responsive to the direction and guidance of the therapist. The decreasing number of inhibiting factors in the implementation of therapeutic communication carried out by therapists for CSN ex Ld can be seen from the response of children who are increasingly starting to understand the guidance taught by the therapist. An increase in the effect of communication by the therapist on CSN ex Ld can be seen from how the ability and responsiveness of children increases in performing social skills.
Studi Deskriptif Mengenai Komunikasi Persuasif Pegawai dalam Menangani Keluhan Pelanggan di Perusahaan Daerah Air Minum Tirta Bumi Wibawa Kota Sukabumi: Studi Deskriptif Mengenai Komunikasi Persuasif Pegawai dalam Menangani Keluhan Pelanggan di Perusahaan Daerah Air Minum Tirta Bumi Wibawa Kota Sukabumi Yanti Lestari Pujiastuti
Jurnalika : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2023): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.035 KB) | DOI: 10.37949/jurnalika7143

Abstract

Every product or service company that competes in the marketing order is increasingly numerous and diverse, resulting in competition among companies to meet the desires of consumers and provide service satisfaction to consumers. One of the actions to provide satisfaction to consumers is to provide services for consumers preferably because in essence the purpose of the business is to make consumers satisfied. Persuasive communication can be used as a direction of where and how the survival of a company, this is because one of the supports for the progress of a company depends on the balance of internal and external communication of the company. The approach taken in this research is to use a qualitative approach with descriptive methods. In arguing and showing evidence, an employee is required to have good intelligence. One of them is the intelligence of dealing with consumer complaints. Regarding the psychological attractiveness of an employee in customer relations, of course, it is important, such as verbal communication which is an attraction in handling customer complaints. verbal communication used by Company employees is good. In relation to the appeal of credibility in handling customer complaints at the Regional Drinking Water Company Tirta Bumi Wibawa Kota Sukabumi, it is clear and in accordance with the situation in the community, seen from the appearance and responses of customers who have made complaints to the head office and used as informants in this study.
PELATIHAN MEDIA SOSIAL INSTAGRAM BAGI PENGELOLA DESA WISATA HANJELI DI DESA WALURAN MANDIRI KABUPATEN SUKABUMI Yanti Lestari Pujiastuti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 11 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i11.3912-3919

Abstract

Pelatihan media sosial instagram bagi pengelola Desa Wisata Hanjeli bertujuan untuk meningkatkan keterampilan pengelola dalam menggunakan fitur-fitur yang tersedia pada instagram, keterampilan tersebut digunakan sebagai upaya promosi Desa Wisata Hanjeli. Metode yang dilakukan meliputi analisis situasi, sosialisasi program, pelaksanaan pelatihan dan evaluasi. Hasil dari kegiatan pelatihan ini adalah meningkatnya keterampilan pengelola akun instagram Desa Wisata Hanjeli dalam menggunakan fitur feed, instastory, IGTV dan instagram ads.
PELATIHAN MEDIA SOSIAL INSTAGRAM BAGI PENGELOLA DESA WISATA HANJELI DI DESA WALURAN MANDIRI KABUPATEN SUKABUMI Yanti Lestari Pujiastuti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 11 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i11.3912-3919

Abstract

Pelatihan media sosial instagram bagi pengelola Desa Wisata Hanjeli bertujuan untuk meningkatkan keterampilan pengelola dalam menggunakan fitur-fitur yang tersedia pada instagram, keterampilan tersebut digunakan sebagai upaya promosi Desa Wisata Hanjeli. Metode yang dilakukan meliputi analisis situasi, sosialisasi program, pelaksanaan pelatihan dan evaluasi. Hasil dari kegiatan pelatihan ini adalah meningkatnya keterampilan pengelola akun instagram Desa Wisata Hanjeli dalam menggunakan fitur feed, instastory, IGTV dan instagram ads.
Analisis Perceived Value dan Digital Marketing Terhadap Loyalty pada Nama Coffee dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Syifa Intan Celsi Amelia; Asep Muhamad Ramdan; Yanti Lestari Pujiastuti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9028

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived value dan digital marketing terhadap loyalty pelanggan pada Nama Coffee di Kota Sukabumi dengan kepuasan pelanggan sebagai variabel mediasi. Latar belakang penelitian didasarkan pada kondisi loyalitas pelanggan yang belum stabil, ditunjukkan oleh fluktuasi penjualan harian dan belum konsistennya pembelian ulang pelanggan. Penelitian menggunakan metode kuantitatif dengan pendekatan eksplanatori. Teknik pengambilan sampel menggunakan non-probability sampling melalui purposive sampling dengan jumlah responden sebanyak 180 pelanggan Nama Coffee yang pernah melakukan pembelian lebih dari satu kali. Pengumpulan data dilakukan melalui penyebaran kuesioner online menggunakan Google Formulir. Teknik analisis data menggunakan Structural Equation Modeling berbasis Partial Least Square dengan bantuan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa perceived value berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Digital marketing juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalty pelanggan. Hasil penelitian lainnya menunjukkan bahwa kepuasan pelanggan mampu memediasi pengaruh perceived value terhadap loyalty serta memediasi pengaruh digital marketing terhadap loyalty pelanggan. Temuan penelitian ini menunjukkan bahwa peningkatan nilai yang dirasakan pelanggan dan optimalisasi pemasaran digital dapat meningkatkan kepuasan pelanggan sehingga berdampak pada terciptanya loyalitas pelanggan secara berkelanjutan pada bisnis coffee shop, khususnya Nama Coffee di Kota Sukabumi. Penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan ilmu manajemen pemasaran dan perilaku konsumen, serta menjadi bahan evaluasi praktis bagi perusahaan dalam meningkatkan kualitas pelayanan, pengalaman pelanggan, dan strategi komunikasi digital. Hasil penelitian juga dapat dijadikan referensi bagi penelitian selanjutnya yang membahas loyalitas pelanggan pada industri coffee shop pada masa mendatang.
Co-Authors Asep Muhamad Ramdan Sanusi Sastra Cahya Nugraha Syifa Intan Celsi Amelia