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Development of Embrio Tourism Village Into Developing Tourism Village : Case Study: Telaga Biru Tourism Village Bangkalan Madura Baitul Ma'mur Muntaha; Aditha Agung Prakoso; Isdarmanto
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 5: April 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i5.1512

Abstract

Telaga Biru Tourism Village is a destination that offers the concept of rural life as its attraction located in Tanjung Bumi Village, Bangkalan, Madura. As a Tourism Village categorized as an Embrio Tourism Village, there are many successes that have been achieved by this Village such as being able to turn waste dumps into tourist attractions, tourism activities carried out in the Village can become the original income of the village that is able to prosper the local community, and so on. However, in its application, there are still many shortcomings that need to be addressed by the management of Telaga Biru Village. This study aims to find out the appropriate strategy in making Telaga Biru Village, which is now an Embrio Tourism Village, become a Developing Tourism Village. The type of research used is qualitative research. The results of this study show that there is a need for the fulfillment of tourism village components such as building accommodation for overnight tourists and improving tourism village management such as the need for human resources who have competence in the field of tourism so that tourists can travel more comfortably.
Strategi Branding Kopi Sebagai Pemasaran Pariwisata Lembah Colol Setia, Hilaria Ichaina; Vitrianto, Primantoro Nur; Isdarmanto
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

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Abstract

This study analyzes the branding strategy of Colol coffee as a flagship product in the marketing of agrotourism in Lembah Colol, East Manggarai, East Nusa Tenggara. With strong geographical potential and rich local culture, several brands such as Ponan Coffee, Kopi Po’ong, and Kopi Tuk have emerged. The research employs a descriptive qualitative method through observation, interviews, and documentation. The findings indicate that the branding strategies include brand identity development, product positioning as a local symbol, and limited digital promotion. The main challenges include inadequate infrastructure, suboptimal promotion, and low community involvement. This study provides theoretical contributions and practical recommendations for the sustainable development of agrotourism through the strengthening of local coffee branding.
STRATEGI PENGEMBANGAN FASILITAS PARIWISATA BERBASIS KEBERLANJUTAN DI AIR TERJUN JANTUR INAR KABUPATEN KUTAI BARAT Fadhila, Desi; Isdarmanto; Damiasih
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.100745

Abstract

Jantur Inar Waterfall is a potential natural tourism destination located in Nyuatan District, West Kutai Regency, East Kalimantan. Despite its strong natural appeal, the area continues to face various challenges in developing adequate and sustainable tourism facilities. This study aims to formulate a sustainability-based tourism facility development strategy that enhances the quality of the destination while preserving the local environment and cultural heritage. A qualitative approach was employed, with data collected through field observations, in-depth interviews with local communities, tourism managers, and regional government representatives. The findings indicate that the development of tourism facilities in Jantur Inar Waterfall must adhere to sustainable tourism principles, including active community participation, the use of environmentally friendly materials, and proper waste management and nature conservation. The proposed strategies include improving basic infrastructure (such as road access and sanitation facilities), constructing culturally rooted supporting facilities, and strengthening community capacity in participatory tourism governance. With an appropriate and sustainable strategy, Jantur Inar Waterfall holds the potential to become a leading natural tourism destination in West Kutai, offering not only economic benefits but also environmental and socio-cultural harmony for the local community.
Co-Authors Aditha Agung Prakoso Baitul Ma'mur Muntaha Damiasih Fadhila, Desi Setia, Hilaria Ichaina Vitrianto, Primantoro Nur