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All Journal Jurnal Organisasi Dan Manajemen
Anis Byarwati, Anis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factors Influencing Online Repurchase Through Satisfaction Saplina, Faris Saputra; Nazwirman, Nazwirman; Byarwati, Anis
Jurnal Organisasi dan Manajemen Vol. 16 No. 2 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v16i2.826.2020

Abstract

This research examines the influence of price fairness and product quality on satisfaction and repurchase on Tokopedia. This is a quantitative research that used Structural Equation Model (SEM) with SPSS and Lisrel software for data analysis. Purposive sampling is used to select samples, though it is limited to certain respondents. The minimum sampling size is 10 times the number of research indicators, with a total 149 respondents analyzed. Findings. The results showed that Price Fairness and Product Quality had significant and positive impacts on satisfaction. Furthermore, Product Quality and Satisfaction have significant and positive effect on repurchase, while Satisfaction mediates price fairness to Repurchase and Product Quality.
Co-Authors Nazwirman Nazwirman, Nazwirman Saplina, Faris Saputra