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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Asian Journal of Social and Humanities
Luh Putu Mahyuni
Universitas Pendidikan Nasional Denpasar
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Produktivitas Kerja Karyawan Jasa Pengiriman Barang Dengan Kepuasan Kerja Sebagai Intervening Variabel I Gede Pasek Oka Mahendra; Luh Putu Mahyuni
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 7, No 1 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i1.14656

Abstract

The rapid development of the freight forwarding service industry is currently due to increased consumer demand. In carrying out the delivery of goods by goods delivery services it does not always run smoothly, there are errors and omissions that occur, such as goods being exchanged, damaged, arriving late at the destination address causing losses to consumers. Conditions like this will be detrimental to the delivery service company. In order to compete and survive in the high demand for freight forwarding services, companies must be able to maintain and increase the productivity of their employees. Then conducted research in terms of employee productivity. The research design adapts a quantitative approach using 7 variables, namely leadership, work motivation, rewards, incentives, competence, job satisfaction and work productivity. The study used a questionnaire with an interval scale of 10 points and distributed a sample of 217 respondents, namely employees of freight forwarding services. Data analysis in this study used the SEM method with the SmartPLS 3.0 program. The results of the study clarify that leadership, incentives, job satisfaction partially have a significant effect on employee work productivity, and work motivation, rewards and competence partially have no significant effect on employee work productivity, while leadership, work motivation, and incentives indirectly through job satisfaction as an intervening variable has a positive and significant effect on employee work productivity. Meanwhile, rewards and competencies indirectly through job satisfaction as intervening variables have no significant effect on employee work productivity.
Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation Putu Ayu Candra Jagat Sriastiti; Luh Putu Mahyuni
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.418

Abstract

Social media currently plays an important role in all current activities. The use of social media is currently popular among the Millennial Generation. Tiktok has become a popular social media because it has a different appeal than other social media. This study aims to analyze the role of Tiktok social media as a mediating variable in the influence of influencer reviews, endorsements, and brand image on purchasing decisions for The Originote products in the millennial generation. The population in this study was the community of Tiktok Social Media users in Bali Province. Determination of sample size in this study used the Hair formula with a sample size of 138 samples. The data used came from primary data with quantitative data types. Data collection techniques with questionnaires. Data analysis techniques using Structural Equation Modeling (SEM). The results of the analysis show that influencer reviews, endorsements and brand image have a positive effect on purchasing decisions. Social media is able to positively and significantly mediate the influence of influencer reviews, endorsements and brand image on purchasing decisions. The interaction of influencer reviews, endorsements and brand image influences the millennial generation, thus creating a purchasing decision for The Originote mediated by the influence of Tiktok social media.
Co-Authors I Gede Pasek Oka Mahendra Putu Ayu Candra Jagat Sriastiti