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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business
Syafira Khairani
Universitas Trisakti
Economics, Econometrics & Finance

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ANALISIS PENGARUH COUNTRY OF ORIGIN DAN COLLECTIVISM TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER UNCERTAINTY Syafira Khairani; Kurniawati Kurniawati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 2 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i2.668

Abstract

This study aims to find out how much influence Country of Origin and Collectivism have on purchase intention mediated by customer uncertainty by using a case study on local shoes in Indonesia. This study uses a descriptive quantitative research method. In sampling the technique used is a non-probability sampling technique with purposive sampling. For data collection in this study using the technique of distributing questionnaires and collecting secondary data. To calculate the results of the questionnaire distribution, a Likert scale with an interval scale was used. This research model is using path analysis. With data analysis using AMOS. The results showed that Country of Origin and Collectivism had a positive effect on Purchase Intention. Meanwhile, Country of Origin has a negative effect on Purchase Intention with Customer uncertainty as mediation and Collectivism has a negative effect on Purchase Intention with Customer Uncertainty as mediation.
Co-Authors Kurniawati Kurniawati