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All Journal SENTRALISASI Petra International journal of Business Studies (IJBS) Jurnal Multidisiplin Madani (MUDIMA) West Science Business and Management
Ratih Anggoro Wilis
Universitas Siber Asia
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effect of Digital Marketing, Influencer Marketing and Online Customer Review on Purchase Decision: A Case Study of Cake Shop "Lu’miere" Ratih Anggoro Wilis; Ali Faik
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.155-162

Abstract

Lu'Miere is a brand of cake shop owned by Anang Hermansyah and Ashanty. Located in Pondok Indah Jakarta, this cake shop has succeeded in attracting many cake lovers. Moreover, this store offers an interesting variety of menus and provides a unique atmosphere. This study aims to examine the effect of Digital Marketing, Influencer Marketing, and Online Customer Reviews on purchase decisions from customers of Lu'Miere. The objects used in this study are the Lu'Miere's Customers. Analysis of the data used in this study begins with direct observation and exploration to develop a conceptual framework for the study, then distributing questionnaires to 101 respondents from the customer of Lu'Miere. The results showed that Digital Marketing, Influencer Marketing, and Online Customer Review significantly affect purchasing decisions. The R2 value of 0.585 means that the percentage of the influence of digital marketing, influencer marketing, and online customer review on purchasing decisions is 58.5%. At the same time, the rest is influenced by other variables that are not included in this model.
The Effect of Service and User Interface on Consumer Satisfaction in Remittances from South Korea to Indonesia through the GME Application Khoerul Anam; Ratih Anggoro Wilis; Yusuf Setyadi
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.755

Abstract

This study aims to determine the Effect of Service and User Interface on Consumer Satisfaction of Remittances from South Korea to Indonesia through the GME Application. The method used in this study is quantitative with an explanatory research approach. From the SPSS output, it is known that the hypothesis criteria of the t test (partial) on the service variable are rejected when the sign > 0.05 and accepted when the sign > 0.05 SPSS test results show that 3,896 and H_o1 t_hitung≤t_tabel H_a1 t_hitung≥t_tabel,t_hitung t_tabel1,655 there is a linear relationship between the service and the user interface significantly  liniearity of 0.000 < 0.05. User interface variables are rejected when the sign > 0.05 and accepted when the sign > 0.05 SPSS test results show that 2,392 and H_o1 t_hitung≤t_tabel H_a1 t_hitung≥t_tabel,t_hitung t_tabel1,655 there is a linear relationship between the user interface to consumer satisfaction with significant  linearity of 0.018 < 0.05. It was concluded that the service and user interface affect customer satisfaction in sending money from South Korea to Indonesia through the application GME, is expected to provide more services in the process of transferring money between countries.
Brand Image Matters: Understanding How Purchase Intention Mediates Mobile Card Buying Decisions Andre Setiawan; Ratih Anggoro Wilis
SENTRALISASI Vol. 15 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i1.5013

Abstract

The purpose of this research is to determine the influence of brand image on purchasing decisions of IM3 mobile phone cards, with purchase intention as a mediating. Research employed an explanatory quantitative approach.  The sample size was determined based on the formula proposed by Hair et al., resulting in 108 respondents who are IM3 mobile phone card users in the Greater Jakarta area. Data processing was carried out through the Partial Least Square approach using the SmartPLS 3.0 application software to examine the effect among variables.  The results indicated that brand image has a positive and significant influence on purchase intention, brand image has a positive and significant influence on purchase decision, and purchase intention has a positive and significant influence on purchase decision. Furthermore, brand image also has a positive and significant indirect effect on purchase decision through purchase intention as a mediating variable. From a practical standpoint, the outcomes have offered some managerial insights for Indosat Ooredoo. These insights relate to creating marketing plans that were more impactful for their IM3 products through improving the brand's perception and boosting the customer's desire to buy.
Sustainability and Green Marketing in General Insurance: A Literature Study about Eco-Friendly Digital Branding Pristiwanto Bani; Ratih Anggoro Wilis
Jurnal Multidisiplin Madani Vol. 5 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i4.148

Abstract

The insurance industry is increasingly recognizing the importance of sustainability and green marketing practices, particularly in the context of digital branding. This literature review examines sustainability and green marketing strategies in the general insurance industry, with a focus on the importance of green digital branding. Sustainability in insurance encompasses business practices that consider financial factors and environmental, social, and governance impacts. We analyzed relevant papers published between 2018 and 2025 from major academic databases. Through a literature review employing a Narrative Literature Review approach, this article identifies key trends in green marketing practices and the challenges they present, including issues related to greenwashing and regulatory limitations. The findings suggest that digitalization and adopting paperless policies offer significant opportunities for efficiency and transparency. Additionally, transparent communication strategies and collaboration with environmental influencers are crucial for building consumer trust and supporting sustainability initiatives within the insurance industry. This literature review offers valuable insights for stakeholders to develop more sustainable marketing strategies. This research contributes to a deeper understanding of how insurance companies can implement sustainability practices. It helps companies understand the relevance of sustainability in an industry that is increasingly under pressure to be socially and environmentally responsible. Although the literature reports trends and challenges in implementing green marketing, there remains a lack of empirical research exploring the impact of such strategies on consumer behavior and the performance of insurance companies
Co-Authors Ali Faik Andre Setiawan Khoerul Anam Pristiwanto Bani Yusuf Setyadi