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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Petra International journal of Business Studies (IJBS) West Science Business and Management
Ratih Anggoro Wilis
Universitas Siber Asia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Digital Marketing, Influencer Marketing and Online Customer Review on Purchase Decision: A Case Study of Cake Shop "Lu’miere" Ratih Anggoro Wilis; Ali Faik
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.155-162

Abstract

Lu'Miere is a brand of cake shop owned by Anang Hermansyah and Ashanty. Located in Pondok Indah Jakarta, this cake shop has succeeded in attracting many cake lovers. Moreover, this store offers an interesting variety of menus and provides a unique atmosphere. This study aims to examine the effect of Digital Marketing, Influencer Marketing, and Online Customer Reviews on purchase decisions from customers of Lu'Miere. The objects used in this study are the Lu'Miere's Customers. Analysis of the data used in this study begins with direct observation and exploration to develop a conceptual framework for the study, then distributing questionnaires to 101 respondents from the customer of Lu'Miere. The results showed that Digital Marketing, Influencer Marketing, and Online Customer Review significantly affect purchasing decisions. The R2 value of 0.585 means that the percentage of the influence of digital marketing, influencer marketing, and online customer review on purchasing decisions is 58.5%. At the same time, the rest is influenced by other variables that are not included in this model.
The Effect of Service and User Interface on Consumer Satisfaction in Remittances from South Korea to Indonesia through the GME Application Khoerul Anam; Ratih Anggoro Wilis; Yusuf Setyadi
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.755

Abstract

This study aims to determine the Effect of Service and User Interface on Consumer Satisfaction of Remittances from South Korea to Indonesia through the GME Application. The method used in this study is quantitative with an explanatory research approach. From the SPSS output, it is known that the hypothesis criteria of the t test (partial) on the service variable are rejected when the sign > 0.05 and accepted when the sign > 0.05 SPSS test results show that 3,896 and H_o1 t_hitung≤t_tabel H_a1 t_hitung≥t_tabel,t_hitung t_tabel1,655 there is a linear relationship between the service and the user interface significantly  liniearity of 0.000 < 0.05. User interface variables are rejected when the sign > 0.05 and accepted when the sign > 0.05 SPSS test results show that 2,392 and H_o1 t_hitung≤t_tabel H_a1 t_hitung≥t_tabel,t_hitung t_tabel1,655 there is a linear relationship between the user interface to consumer satisfaction with significant  linearity of 0.018 < 0.05. It was concluded that the service and user interface affect customer satisfaction in sending money from South Korea to Indonesia through the application GME, is expected to provide more services in the process of transferring money between countries.
Co-Authors Ali Faik Khoerul Anam Yusuf Setyadi