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p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Ilmu Administrasi Publik Jurnal Office
Nugroho Widianto
Informatics Engineering Program, International Women University, Indonesia
Economics, Econometrics & Finance Social Sciences Other

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The Impact of Social Media on Consumer Decision-Making: An Experimental Study Ramadani Saputra; Nugroho Widianto
Jurnal Office Volume 7, Number 2, July-December 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i2.45365

Abstract

Social media has become a prominent platform for businesses to promote their products and services. However, the impact of social media on consumer decision-making in Indonesia remains unclear. This study aims to investigate the impact of social media on consumer decision-making in Indonesia. An experimental study was conducted on a sample of 100 participants who were exposed to social media advertisements and traditional advertisements. The participants were then asked to make a purchase decision, and their responses were analyzed. The findings of this study indicate that social media has a significant impact on consumer decision-making in Indonesia. Participants who were exposed to social media advertisements were more likely to make a purchase compared to those who were exposed to traditional advertisements.
Improving the Effectiveness of Public Services through Technology-Based Service Innovations in Indonesia Nugroho Widianto
Jurnal Ilmiah Ilmu Administrasi Publik Vol 13, No 1 (2023)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v13i1.45171

Abstract

This study aimed to investigate the role of technology-based service innovations in improving the effectiveness of public services in Indonesia. The background of this study is based on the increasing demand for public services and the need for more efficient and effective service delivery methods. The study adopted a qualitative research method, including interviews and focus group discussions with key stakeholders involved in the delivery of public services. The findings of this study suggest that the implementation of technology-based service innovations can improve the effectiveness of public services by increasing accessibility, speed, and accuracy of service delivery. The study recommends that policymakers and public service providers should invest in technology-based innovations to improve the quality of public services and enhance the overall customer experience.
Co-Authors Ramadani Saputra