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All Journal Jurnal Agribisnis Journal of Trends Economics and Accounting Research Journal of Sustainable Agriculture Extension
John Nefri
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Peternak Ayam Ras Petelur di Kabupaten Lima Puluh Kota Afelia Anzani; John Nefri; Yuliandri Yuliandri
Journal of Sustainable Agriculture Extension Vol 3 No 1 (2025): Journal of Sustainable Agriculture Extension
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/josae.v3i1.1251

Abstract

Latar belakang: Sentra produksi usaha ternak ayam petelur di Sumatera Barat adalah kota Payakumbuh dan kabupaten Lima Puluh Kota. Keberlanjutan usaha ternak ayam petelur perlu diketahui faktor produksi apa yang menyebabkan peternak mampu bertahen. Penelitian ini menganalisis satu periode produksi kegiatan usaha ternak ayam petelur dan faktor-faktor produksi apa yang mempengaruhi pendapatan usaha ternak ayam ras petelur serta posisi produksi dalam siklus produksi. Metode: Metode penelitian dilakukan dengan metode survei, yang dilakukan kepada 38 peternak ayam ras petelur yang berlokasi di kecamatan Payakumbuh, Harau dan Guguak. Pengambilan sampel dilakukan dengan metode Purposive Sampling. Analisis data mengungkap beberapa variabel faktor-faktor produksi sebagai penentu pendapatan peternak ayam petelur. Hasil: Hasil penelitian menunjukkan bahwa pendapatan peternak ayam ras petelur dikabupaten lima puluh kota dibagi menjadi 5 kelas interval. Dimana setiap kelas berbeda jumlah peternaknya yaitu kelas interval I yang terdiri dari 26 orang peternak dengan pendapatan Rp. 2,068,830,000 – Rp. 3,468,122,000, kelas in terval II terdiri dari 3 orang peternak dengan pendapatan Rp. 3,468,122.001 – Rp. 4,867.414,000, kelas interval III terdiri dari 3 peternak yaitu Rp. 4,867,414,001 – Rp. 6,266,706,000, kelas interval IV terdiri dari 3 peternak yaitu RP. 6,266,706,001 – Rp. 7,665,998,000 dan kelas interval V terdiri dari 3 peternak yaitu Rp. 7,665,998,000 – Rp. 9,065,290,000. Kesimpulan: Hasil pendugaan model variabel bebas secara simultan positif dan signifikan mempengaruhi pendapatan. Pendugaan variabel produksi dalam model ternyata 89,9% bisa menjelaskan variabel pendapatan. Secara empirik model pendugaan memperlihatkan posisi produksi usahaternak ayam petelur adalah increasing return to scale.
Karakteristik Demografi Konsumen Kafe Kopi di Kota Padang Sillia, Nova; Raeza Firsta Wisra; Indria Ukrita; Mukhlis; John Nefri; Siska Fitrianti
JURNAL AGRIBISNIS Vol. 14 No. 2 (2025): Jurnal Agribisnis Volume 14 No 2 Tahun 2025 (In progress)
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v14i2.4139

Abstract

Pertumbuhan industri kafe kopi di Kota Padang mengalami peningkatan seiring dengan tren konsumsi kopi yang semakin populer, khususnya di kalangan generasi muda. Kondisi ini menuntut pelaku usaha kafe untuk memahami karakteristikkonsumennya untuk meningkatkan daya saing dan memepertahankan eksistensi usaha. Penelitian ini bertujuan untuk menganalisis karakteristik demografi konsumen kafe kopi di Kota Padang serta merumuskan strategi pemasaran yang sesuai untuk pengembangan usaha kafe kopi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 109 responden yang aktif mengunjungi kafe minimal satu kali dalam sebulan. Data dikumpulkan melalui kuesioner dan dianalisis secara deskriptif menggunakan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa mayoritas konsumen adalah perempuan, berusia 26–35 tahun, berstatus pelajar/mahasiswa, memiliki pendidikan tinggi, dan berpendapatan di bawah Rp3.000.000. Temuan ini menunjukkan bahwa kafe kopi tidak hanya menjadi tempat konsumsi, tetapi juga ruang sosial dan gaya hidup. Oleh karena itu, strategi pemasaran yang disarankan mencakup penyesuaian harga, penyediaan fasilitas yang mendukung produktivitas, serta pendekatan digital yang komunikatif. Hasil penelitian ini diharapkan dapat menjadi dasar pengembangan layanan dan strategi pemasaran yang lebih efektif bagi pelaku usaha kafe di Kota Padang. The growth of the coffee shop industry in Padang City has increased in line with the rising trend of coffee consumption, particularly among younger generations. This condition requires cafe business actors to understand the characteristics of their consumers to increase competitiveness and maintain the existence of their business. This study aims to analyze the demographic characteristics of coffee shop consumers in Padang City and to formulate appropriate marketing strategies for coffee shop business development. A quantitative approach was employed through a survey method involving 109 respondents who actively visited coffee shops at least once a month. Data were collected via questionnaires and analyzed descriptively using statistical software. The results show that most consumers are female, aged 26–35, students, with higher education backgrounds, and earn less than IDR 3,000,000 per month. These findings indicate that coffee shops serve not only as places for coffee consumption but also as social and lifestyle spaces. Therefore, the recommended marketing strategies include competitive pricing, providing facilities that support productivity, and adopting a communicative digital marketing approach. This study is expected to serve as a reference for developing more effective services and marketing strategies for coffee shop entrepreneurs in Padang City
Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata Pramudya Putra, Vicka; John Nefri; Roni Afrizal; Indria Ukrita; Arnayulis; Azzukhruf Ariliusra
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1028

Abstract

Technological developments play an important role in marketing activities, one of which is digital marketing through social media. With the existence of social media, it becomes easier, faster and lower cost for consumers to obtain information related to products or services offered by business organizations such as Small and Medium Enterprises. However, information on social media is less trustworthy and less credible because of several biases, so many consumers still rely on word of mouth when they want to search for or dig up information about products or services. The use of appropriate information sources has an influence on marketing strategies in business organizations such as Agrotourism SMEs, one of which is Dangau Abak. The lack of marketing research in Agrotourism SMEs, especially in the field of prepurchasing, is one of the reasons why this research is important to carry out. This research aims to determine the source of consumer information used by visitors to obtain information (word of mouth or social media) and analyze the factors that influence the use of this information source. This research was conducted on visitors to the Dangau Abak Agrotourism UKM which is a Small and Medium Enterprise in the Agrotourism sector with a total of 65 visitors as respondents. Data analysts use a binary logistic regression model with data collection techniques using observation, interviews and questionnaires. This research shows that most visitors obtain information about Dangau Abak Agrotourism UKM from social media, namely 57%. This research concludes that age and interaction with social media influence the use of information sources, both word of mouth and social media.
Co-Authors Afelia Anzani Arnayulis, Arnayulis Azzukhruf Ariliusra Indria Ukrita Mukhlis Pramudya Putra, Vicka Raeza Firsta Wisra Roni Afrizal Sillia, Nova Siska Fitrianti Yuliandri Yuliandri