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All Journal Transformasi: Journal of Economics and Business Management Jurnal Nusantara Berbakti Jurnal Riset dan Inovasi Manajemen
Miftahul Jannah Hasibuan
Universitas Islam Negeri Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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PEMANFAATAN MEDIA SOSIAL SEBAGAI PENDORONG PEMASARAN GLOBAL UNTUK MENINGKATKAN PRODUKSI (Studi Kasus Media Sosial TikTok) Suhairi; Raudatun Sumi; Lestari Perdana Putri; Miftahul Jannah Hasibuan; Rediansyah Saranan
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.222 KB) | DOI: 10.59024/jnb.v1i1.17

Abstract

The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.
Implementasi Balai Monitor Spektrum Frekuensi Radio Kelas 1 Medan Dalam Upaya Mengatur Pelayanan Jaringan Radio Miftahul Jannah Hasibuan; Nur Ahmadi Bi Rahmani
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1011.693 KB) | DOI: 10.59581/jrim-widyakarya.v1i2.193

Abstract

Radio monitoring is a way of regulating the use of radio frequency spectrum by broadcasting media in the territory of the Unitary State of the Republic of Indonesia, this is regulated by the Directorate of Resources and Equipment of Post and Technology Data (Ditjen SDPPI) which is responsible for carrying out the functions of regulating, supervising and controlling the frequency spectrum using radio monitoring to monitor, observe, and control the use of frequency spectrum by broadcasting media in the territory of the Unitary State of the Republic of Indonesia. The purpose of this study was to find out how the implementation of Class 1 Medan's Class 1 Radio Frequency Spectrum Monitoring Center in an effort to regulate radio services. This research is a qualitative research that is descriptive in nature, namely describing and explaining the problem according to the facts in the field.
Strategi Pemasaran untuk Meningkatkan Penghasilan UMKM di Sua Snack Tembung Miftahul Jannah Hasibuan; Nursantri Yanti; Waizul Qarni
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1162

Abstract

This research aims to find out how marketing strategies can increase MSME income at SUA Snack Tembung. And what are the opportunities and obstacles for marketing strategies to increase MSME income at SUA Snack Tembung. This type of research is qualitative research. In this research the author takes a descriptive approach or strategy, namely describing or depicting an object, as well as a phenomenon in a social setting and expressed in the form of writing and sentences or it can also be interpreted as telling the situation of the research according to the facts and phenomena that actually occur using words and sentences or narrative. Based on the results of research conducted by researchers in the field, researchers can conclude that the marketing strategy used by SUA Snack to increase income is through promotions on social media, various discounts offered, attractive packaging, affordable prices and available in various flavors. As for the strengths, weaknesses, opportunities and threats that later emerged in SUA Snack in the marketing strategy carried out to increase income, the author carried out a SWOT analysis based on the results of interviews and observations in the field, namely Strengths such as good taste, affordable prices, friendly sellers and polite, attractive packaging, has many flavor variants, then Weaknesses: social media promotion is less than optimal, stock of goods is not large enough, and location is less strategic. Opportunities (Opportunities) in the culinary industry are popular with all groups, basreng and macaroni foods are currently viral, the taste is unique and addictive, can be enjoyed at any time and the last is Threat (Threat) such as the large number of food businesses appearing, high competitiveness, the perspective of some basreng people and Macaroni is neither healthy nor nutritious
Co-Authors Lestari Perdana Putri Nur Ahmadi Bi Rahmani Nursantri Yanti Raudatun Sumi Rediansyah Saranan Waizul Qarni