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All Journal Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Jefri Akbar
STIE Pembangunan Tanjungpinang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENERAPAN MANAJEMEN KINERJA DALAM SUMBER DAYA MANUSIA PADA UMKM CAFE UNCLE JACK Tara Chairunnisya; Tri Ayu Cahyani Putri; Hery Setiawan; Jefri Akbar
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.935 KB) | DOI: 10.59024/semnas.v1i1.5

Abstract

Performance Management is a procedure related to how to guide and develop the quality of employees at work. Where, the work of employees becomes a benchmark for the company’s budgeting system. By optimizing performance, good performance management is needed to realize the company’s goals. The research subject is Cafe Uncle Jack, has been operating for 5 years (2017) as a culinary business and consists of Mrs. Lina as Leader, Mrs. Lini as Manager, Barista, Cashier, Waitress, and Cooker. The purpose of this study is to evaluate the management of human resources at Cafe Uncle Jack including several series of activities provided by the new employment. In a series of activities that occur in Uncle Jack’s Cafe, a qualitative descriptive method will be formulated in the form of interviews related to performance management. Based on the results of the interview, Cafe Uncle Jack gives full attention ti it’s employees so that the quality of performance and customer satisfaction can be guaranteed.
PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UPAYA UNTUK MENINGKATKAN LOYALITAS PELANGGAN Satrio Bimo Syahputro; Tara Chairunnisya; Fhertyna Apriyanti; Jefri Akbar; Haposan Marpaung
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 2 (2023): November
Publisher : Publikasi Inspirasi Indonesia

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Abstract

Penelitian ini membahas implementasi Customer Relationship Management (CRM) di Trans Studio Garden Tanjungpinang, destinasi wisata yang berfokus pada membangun hubungan yang kuat dengan pelanggan. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melibatkan observasi, wawancara, dan dokumentasi di lokasi penelitian. Hasil penelitian menunjukkan bahwa Trans Studio Garden menerapkan tiga tingkatan CRM, yaitu strategis, operasional, dan analitis. Dampak dari implementasi CRM mencakup pemanfaatan database pelanggan, segmentasi pelanggan, penggunaan aplikasi online, dan peningkatan penjualan dan pemasaran. Program CRM di Trans Studio Garden berhasil meningkatkan loyalitas pelanggan dengan memberikan pelayanan yang lebih personal dan penawaran khusus. Oleh karena itu, penerapan CRM di destinasi ini memiliki dampak positif terhadap hubungan dengan pelanggan dan pertumbuhan bisnis.
Co-Authors Fhertyna Apriyanti Haposan Marpaung Hery Setiawan Satrio Bimo Syahputro Tara Chairunnisya Tri Ayu Cahyani Putri