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All Journal To Maega: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) JURNAL ILMIAH GLOBAL EDUCATION
Bawa Mulyono Hadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Peningkatan Pengetahuan dan Kemampuan Ibu-ibu Rumah Tangga di Perumahan Bukit Bambe RT 24 Driyorejo Gresik dalam Mendiversifikasi Produk Olahan Makanan Rice Bowl Daniel Pandu Mau; Mahmudi Mahmudi; Ivy Dian Puspitasari Prabowo; Achmad Taufiq; Bawa Mulyono Hadi; Otje Herman Wibowo
To Maega : Jurnal Pengabdian Masyarakat Vol 6, No 2 (2023): Juni 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v6i2.1698

Abstract

Masyarakat, khususnya ibu-ibu rumah tangga (IRT) Perumahan Bukit Bambe, Driyorejo- Gresik belum mampu berproduktif dan berdaya guna secara ekonomi. Pendapatanya yang rata-rata masih di bawah UMK belum mampu untuk menambah pendapatan kepala keluarga. Meskipun beberapa IRT sudah menjalankan usaha olahan makanan rumahan nasi kemasan, tetapi belum mampu menopang perekonomian keluarga karena tingkat peminatannya cenderung fluktuatif. Rendahnya pengetahuan dan kemampuannya dalam mendiversifikasi atau mengolah makanan yang kreatif dan inovatif menjadi penyebabnya. Oleh sebab itu, diformulasikanlah suatu solusi yaitu melalui pelatihan mendiversifikasi olahan makanan nasi kemasan menjadi konsep rice bowl. Ini merupakan bisnis kuliner yang sedang berkembang dan diminati pasar hingga saat ini. Metode pelatihan yang digunakan adalah ceramah, demonstrasi, praktik, dan diskusi. Berdasarkan hasil evaluasi pasca pelatihan menunjukkan adanya peningkatan pengetahuan dan kemampuan para IRT tersebut, bahkan termotivasi untuk membuka dan mengembangkan usaha rice bowl mulai dari skala kecil.  Kata kunci: Bukit Bambe; Diversifikasi Produk; Rice Bowl
TRADITIONAL CULINARY OF AYAM TALIWANG AS A TOURIST ATTRACTION IN MATARAM CITY Bawa Mulyono Hadi
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1239

Abstract

This study was motivated by an interest in the expansion of culinary tourism in the city of Mataram, which, although having several opportunities, an abundance of raw materials, one-of-a-kind traditional food preparation techniques, and a promising market share, seems to be developing at a very local level. The strategy that has been used in this study is known as descriptive qualitative research. This means that the method utilized emphasizes monitoring data or information until it is deemed adequate to produce an interpretation. Mataram City is a place that offers a wide variety of different things to do, all of which are impacted by the general circumstances that exist in the surrounding region, including astronomy, geography, administration, and social and cultural aspects. According to the findings, the traditional culinary qualities that serve as an attraction for culinary tourism in the city of Mataram mostly result from the absorption of hereditary ancestral culture that originated in Taliwang, located inside Mataram City. The tourist sector in Mataram City might be expanded and improved by using the city's culinary potential, which could be a direct or indirect method. This is connected to the fact that the cuisine of Mataram City may be both a draw factor and a motivator for people from outside the region to become tourists in Mataram City. This is tied to the fact that the cuisine of Mataram City can be both.
PROMOSI PARIWISATA DALAM KONTEN INSTAGRAM @DISPAREKRAFDKI SEBAGAI STRATEGI DIGITAL TOURISM MENARIK WISATAWAN Bawa Mulyono Hadi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10408

Abstract

Promotion of the tourism sector has an important role in supporting the Indonesian economy. Tourism marketing in the digital era encourages tourism resources to make optimal use of technology. This study aims to (1) find out the digital tourism strategy used by DKI Jakarta Disparekraf in Instagram content @disparekrafdki; (2) find out the effectiveness of the digital tourism strategy by the DKI Disparekraf in promoting DKI Jakarta tourism through Instagram content. This research is a descriptive qualitative research. The results of this study indicate that (1) the digital tourism strategy used by the DKI Jakarta Tourism and Creative Economy Department in promoting tourist destinations in DKI Jakarta through the Instagram platform contains dimensions of entertainment, interaction, trends and customization; (2) Promotion of the tourism sector by utilizing digital tourism strategies through the Instagram platform which tends to be simple, global and interactive is an effective and inexpensive way.
Co-Authors Achmad Taufiq Mahmudi Mahmudi Mau, Daniel Pandu Otje Herman Wibowo Prabowo, Ivy Dian Puspitasari