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All Journal Enrichment : Journal of Management
Levi Jose Antonio Horacio Da Costa Serrano
Pelita Harapan University, Indonesia
Economics, Econometrics & Finance

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Effect of price fairness, service quality, brand imagedand product quality on consumer satisfaction Electric Cars (Ev) in Indonesia Levi Jose Antonio Horacio Da Costa Serrano; Innocentius Bernarto
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1206

Abstract

This study aims to analyze the effect of price fairness, service quality, brand image and product quality on consumer satisfaction of electric cars (EV) in Indonesia. This research was conducted on 200 electric car (EV) consumers in Indonesia. The sample of respondents was selected according to the criteria and data collection questionnaire with a Likert Scale distributed online. In this study, the PLSSEM method was used to analyze the data. The results of the study are that service quality and product quality affect consumer satisfaction of electric car (EV) consumers in Indonesia positively and significantly, while the variables that have no effect are price fairness and brand image.
Co-Authors Innocentius Bernarto, Innocentius