Chotamul Fajri
Universitas Pamulang, Indonesia

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Influence of work discipline and non-physical work environment on employee performance at PT Bank Negara Indonesia Tbk Tangerang KCU Chotamul Fajri; Mohamad Heikel
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1259

Abstract

The purpose of this study was to determine the effect of work discipline and non-physical work environment on employee performance at PT Bank Negara Indonesia Tbk KCU Tangerang, either partially or simultaneously. The research method used in this research is quantitative research. The population used in this study were employees of PT Bank Negara Indonesia Tbk KCU Tangerang. The sampling method used by the author in this study is the saturated sample method, where the sample is the employees of PT Bank Negara Indonesia Tbk KCU Tangerang, totaling 87 employees. The data collection method used in this research is primary data. The primary data taken is the data from the answers of the respondents, amounting to 87 respondents. The results of this study indicate that work discipline has a partial effect on employee performance at PT Bank Negara Indonesia Tbk KCU Tangerang as evidenced by the value of tcount > ttable or (2,962 > 1,988). This is also strengthened by the value of Sig. < 0.05 or (0.004 < 0.05). The non-physical work environment has a partial effect on employee performance at PT Bank Negara Indonesia Tbk KCU Tangerang as evidenced by the value of tcount > ttable or (4,532 > 1,988). This is also reinforced by the value of Sig. < 0.05 or (0.000 < 0.05). Work discipline and non-physical work environment have a simultaneous effect on employee performance at PT Bank Negara Indonesia Tbk KCU Tangerang as evidenced by the value of Fcount > Ftable or (35.773 > 3.105), this is also strengthened by the value of Sig. < 0.05 or (0.000 < 0.05).
Analysis of marketing strategy through facebook social media at al wafi Islamic boarding school Suworo Suworo; Chotamul Fajri; Sairin Sairin
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1462

Abstract

The purpose of this study was to find out how the marketing strategy via Facebook was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School and to find out how the marketing strategy via Facebook influenced the increase in the number of students at the Al Wafi Islamic Boarding School Islamic Boarding School. The method used in this study is a type of field research using a qualitative descriptive method in the form of revealing and re-describing events that occurred in the field. The incident that occurred was regarding the Marketing Strategy through Facebook social media which was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School. The results of this study are very helpful to the Al Wafi Islamic Boarding School Islamic Boarding School in increasing the number of students through promotions carried out on Facebook media including having a positive impact so that it can make it easy to promote educational products to specific target markets with a relatively cheap advertising budget, while the negative impact is if do not have good analytical skills, it is likely to be a loss because every advertisement has to pay a fee, even though it is cheap, if you do not get maximum results, these costs will be wasted. In addition, advertising on Facebook must comply with predetermined conditions, such as the content does not contain negative elements and the text standard must be less than 20% if it is to be included in the banner.