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All Journal Enrichment : Journal of Management Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia
Suworo Suworo
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of marketing strategy through facebook social media at al wafi Islamic boarding school Suworo Suworo; Chotamul Fajri; Sairin Sairin
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1462

Abstract

The purpose of this study was to find out how the marketing strategy via Facebook was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School and to find out how the marketing strategy via Facebook influenced the increase in the number of students at the Al Wafi Islamic Boarding School Islamic Boarding School. The method used in this study is a type of field research using a qualitative descriptive method in the form of revealing and re-describing events that occurred in the field. The incident that occurred was regarding the Marketing Strategy through Facebook social media which was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School. The results of this study are very helpful to the Al Wafi Islamic Boarding School Islamic Boarding School in increasing the number of students through promotions carried out on Facebook media including having a positive impact so that it can make it easy to promote educational products to specific target markets with a relatively cheap advertising budget, while the negative impact is if do not have good analytical skills, it is likely to be a loss because every advertisement has to pay a fee, even though it is cheap, if you do not get maximum results, these costs will be wasted. In addition, advertising on Facebook must comply with predetermined conditions, such as the content does not contain negative elements and the text standard must be less than 20% if it is to be included in the banner.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK SABUN KATAR UMKM MAMPANG DEPOK Muhamad Fajar Rifasal; Suworo Suworo
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran dalam meningkatkan volume penjualan Sabun Katar UMKM Mampang Depok. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Instrumen penelitian diperoleh dari langsung turun ke lapangan dengan melakukan Observasi, Wawancara, Focus Group Discussion (FGD). Unit analisis dalam penelitian ini yaitu produk Sabun Katar dan responden yang di teliti adalah konsumen Sabun Katar. Teknik analisis data menggunakan Analisis SWOT, IFAS dan EFAS. Penjualan Sabun Katar Mampang Depok dalam empat tahun terakhir menunjukkan fluktuatif. Pada 2020, pendapatan hanya Rp 9.500.000 karena pangsa pasar dan modal terbatas. Tahun 2021, pendapatan meningkat 457,89% karena promosi dan pandemi. Tahun 2022 mencapai puncaknya dengan peningkatan 258,62% karena produk dikenal luas. Namun, pada 2023, penjualan menurun akibat berakhirnya pandemi. Peneliti menyimpulkan Sabun Katar punya strategi pemasaran yang kompetitif, namun promosi perlu ditingkatkan. Jaringan pemasaran sudah luas (mencakup sekolah, kelurahan, dan apartemen), tetapi SDM seta modal masih terbatas. Kepuasan pelanggan dan kualitas produk dinilai baik dan terjamin halal
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Ditonk Group Bersih Di Kota Tangerang Nur Hasyim, Ikhwan; Suworo Suworo
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1606

Abstract

The purpose of this study is to determine the effect of promotion on customer satisfaction at PT. Ditonk Group Bersih in Tangerang City, to determine the effect of service quality on customer satisfaction at PT. Ditonk Group Bersih in Tangerang City, and to determine the effect of promotion and service quality simultaneously on customer satisfaction at PT. Ditonk Group Bersih in Tangerang City. The method used in this research is quantitative. The sampling technique was carried out using the Slovin formula, resulting in a sample of 100 respondents. Data analysis techniques include validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. The results of the study show that promotion has a significant effect on customer satisfaction with a coefficient of determination of 36.9%, and the hypothesis test obtained t-count > t-table (7.562 > 1.661). Service quality has a significant effect on customer satisfaction with a coefficient of determination of 24.4%, and the hypothesis test obtained t-count > t-table (5.620 > 1.661). Promotion and service quality simultaneously have a significant effect on customer satisfaction with the regression equation Y = 12.663 + 0.467X1 + 0.224X2. The coefficient of determination is 41.4%, while the remaining 58.6% is influenced by other factors. The hypothesis test obtained F-count > F-table (33.884 > 2.36).    
MEMBANGUN KESADARAN LITERASI DIGITAL, MELALUI BIJAK BERMEDIA SOSIAL DAN INTERNET Suworo Suworo; Giosanjora Giosanjora; Monica Aprillina Dwiyanti; Piaggio Bela Nagara
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8038

Abstract

The development of digital technology has made it easier for students to access information and communicate via the internet. However, this convenience has not been fully accompanied by a good understanding of digital literacy. Many students use social media and the internet without realizing the risks of spreading misinformation, excessive social media use, and threats to personal data security. This Community Service activity aims to improve students' understanding of digital literacy through education on the wise use of social media and the implementation of healthy internet practices. The activity was held at Muhammadiyah 25 Pamulang High School, involving eleventh-grade students. The implementation method included material delivery, interactive discussions, question-and-answer sessions, and simple practices related to digital security. The material presented included an introduction to digital literacy, how to recognize hoaxes, social media ethics, managing internet usage, and basic steps for maintaining digital account security. The results of the activity showed an increase in students' understanding of the importance of digital literacy. Students began to be able to sort the information they received, demonstrated a wiser attitude in using social media, and understood the importance of maintaining personal data security. This activity is expected to help foster healthier and more responsible digital habits among students.
BIJAK BERMEDIA SOSIAL, EDUKASI LITERASI DIGITAL UNTUK MENGURANGI DAMPAK NEGATIF DUNIA MAYA Suworo Suworo; M Fauzan H M; Meta Yolanda; Khoirul Ardi Yansah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8042

Abstract

The rapid development of social media has provided significant benefits in terms of information access and communication; however, it has also generated various negative impacts such as the spread of misinformation, hate speech, cyberbullying, and low digital ethics awareness. These challenges highlight the importance of digital literacy education in fostering responsible and wise social media behavior. This study aims to analyze the effectiveness of digital literacy education in reducing the negative impacts of the online environment and enhancing users’ awareness and understanding of responsible social media use. The research employed a participatory educational approach through digital literacy socialization and educational activities, involving participants as the main subjects. Data were collected through observation, documentation, and evaluations conducted before and after the program implementation. The results indicate a significant improvement in participants’ understanding of social media ethics, information evaluation skills, and awareness of the negative consequences of irresponsible digital behavior. The digital literacy education program was proven to encourage positive behavioral changes and promote responsible social media usage. This study contributes to the development of digital literacy education programs as a preventive strategy to minimize the negative impacts of the digital environment in society.
Co-Authors Chotamul Fajri Giosanjora Giosanjora Khoirul Ardi Yansah M Fauzan H M Meta Yolanda Monica Aprillina Dwiyanti Muhamad Fajar Rifasal Nur Hasyim, Ikhwan Piaggio Bela Nagara Sairin Sairin