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All Journal Jurnal Bina Manajemen Jurnal Transformasi Bisnis Digital
Soni Santana
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Implementasi Manajemen Risiko pada UMKM Tasikmalaya (Studi Kasus UMKM Mie Baso Sarirasa 81) Soni Santana; Irham Khairul Muttaqin; Lanina Astrid Chrysant Vrij; Angelina Asivadibrata; Nabilah Fitria Kamaludin; Azizah Ghina Aulia; Syti Sarah Maesaroh
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.309

Abstract

This study aims to analyze the various risks that may exist and the strategies that will be carried out by Mie Bakso Sari Rasa 81 This research uses a qualitative approach and data collection techniques in this study using interviews with UMKM Mie Baso Sarirasa 81 with online meet conference media. The results obtained are the risks that occur most often and become a high-level category in UMKM Mie Bakso Sarirasa 81 are marketing risks and financial risks, namely rising raw material prices and operational risks including the absence of SOPs in the use of production machines, human resources who lack understanding in products expired. To minimize the occurrence of MSME risks, it is necessary to identify and then carry out analysis and management of these risks. Management that can be done is by innovating products, making attractive promotions in online media, looking for other suppliers, making operational SOPs in writing, being selective in recruiting HR and providing marketing training to HR.
Evaluasi dan Rekomendasi Konten Instagram Sebagai Alat Pemasaran UMKM Kripjungan Soni Santana; Adi Prehanto; Rangga Gelar Guntara
Jurnal Transformasi Bisnis Digital Vol. 2 No. 2 (2025): Maret: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.319

Abstract

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.
Co-Authors Adi Prehanto Angelina Asivadibrata Azizah Ghina Aulia Lanina Astrid Chrysant Vrij Maesaroh, Syti Sarah Nabilah Fitria Kamaludin Rangga Gelar Guntara Salsabila, Unik Hanifah