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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bina Manajemen
Sylvia Sylvia
Universitas International Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) DAN MANAGEMENT PROJECT DALAM MENINGKATKAN KUALITAS DAN KINERJA PADA PT. KIMIA FARMA, TBK Sylvia Sylvia; Reky Martin; Fatimah Febriani
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.332

Abstract

The quality and performance of a given pharmaceutical company determines the success of competition in meeting patient satisfaction and is one of the important things that determines business development strategy and maintains the quality of the pharmaceutical company itself. Total Quality Management (TQM) is amanagement system used to improve service quality and help achieve targets set by an organization. This research is an observational study using interviews through questionnaires conducted at 40 Kimia Farma pharmacy outlets in Batam with the aim of analyzing the implementation of Total Quality Management in the city of pharmacy services. In determining the development strategy of PT. Kimia Farma Tbk, conducted a Focus Group Discussion (FGD) to analyze the internal and external factors of Kimia Farma with a SWOT analysis. The results of the evaluation carried out by performance analysis showed an average performance value of 4.05 and an average importance value of 4.31 and an average conformity level of all components of 93.87%. So it can be said that the application of Total Quality Management at PT. Kimia Farma Tbk has been running well. The development strategy that can be carried out based on the SWOT analysis is the SO (Strengths-Oportunity) strategy to optimize the available resources and maximizethe success of existing opportunities in order to improve the performance of PT. Kimia Farma Tbk
Analisis Pengaruh (Media Influencer) Dan Promosi (Iklan) Terhadap (Daya Beli Konsumen) Pada Produk Fashion Sylvia Sylvia; Golan Hasan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1261

Abstract

peneliti ingin mengetahui bagaimana pengaruh dari Influnecer terhadap daya beli masyarakat pada produk fashion. Populasi yang digunakan dalam studi penelitian ini adalah Masyarakat Kota Batam Khususnya Generasi Z yang menggunakan social media sekaligus sering melihat review dari influencer.Hasil perhitungan sampel memiliki estimasi angka minimum 264 responden.Ada beberapa pertanyaan yang terkandung di dalam kuesioner tersebut,yang dimulai daripertanyaan umum berupa jenis kelamin,umur,pendidikan,dan juga status.Pertanyaan utama yang akan diatanyakan kepada reskponden yaitu mengenai Seberapa seringa dan pengaruh Influencer terhadap niat beli.Teknik pengumpulan data yang digunakan adalah melalui penyebaran kuesioner dengan menggunakan google form. Kata Kunci :Influencer, Comment/Review,Advertising,Polularity,Social Media,credibility,Purchase Intention
Co-Authors Fatimah Febriani Golan Hasan Reky Martin