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All Journal PERSPEKTIF SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL International Journal Of Economics Social And Technology Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Intervensi Sosial OPINI: Journal of Communication and Social Science
Feni Khairifa
Department Of Communication Science, Faculty Of Social And Political Sciences, Universitas Sumatera Utara, Medan, North Sumatra 20222, Indonesia
Arts Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Zenius Education dalam Meningkatkan Kompetensi Guru Melaksanakan E-Learning di Sumatera Utara Esther Febrina Ritonga; Syafruddin Pohan; Feni Khairifa
PERSPEKTIF Vol. 12 No. 2 (2023): PERSPEKTIF, April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i2.8742

Abstract

The purpose of this study is to analyze the meaning construction of Zenius Education, the Zenius Education communication model and the Zenius Education training model in increasing teacher competency in implementing e-learning. This research was conducted with a qualitative descriptive method. The subjects in this study were Zenius Education and the informants were determined using a purposive technique, namely with the criteria of having conducted training for teachers in the North Sumatra region. The results obtained from this study found that the Zenius training for teachers has a positive meaning for increasing teacher digital literacy, motivating and lightening the teacher's burden on teaching digital. Several obstacles may occur during the training process, such as the teacher's low digital literacy, limited facilities and the internet, but the credibility of Zenius who trains can overcome these obstacles.
ORGANIZATIONAL COMMUNICATION IN SHAPING THE IDENTITY OF FEMALE CADRES BASED ON KOHATI VALUES Jihan Aqilah Zahra; Muhammad Rafiq Daulay; Nurlailan Maghfiroh Silalahi; Putri Nur Hidayah; Feni Khairifa
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/zxewa260

Abstract

This study explores how organizational communication shapes the identity of female cadres in Kohati HMI Medan Branch through the value of #KohatiBerprinsip. Using a qualitative approach, data were collected through in-depth interviews with twelve cadres at branch and commissariat levels and analyzed thematically. The findings reveal three key communication channels: structural, cultural, and digital communication. These channels create an integrated ecosystem that supports the internalization of Islamic, intellectual, and women-oriented values, forming the foundation of female cadre identity. The value of #KohatiBerprinsip operates as an identity framework embedded in formal training, leadership practices, and informal narrative interactions. However, challenges remain, including uneven information flow, differing interpretations of values, and digital information fatigue. Overall, organizational communication plays a strategic role in strengthening the identity of female cadres as principled and empowered Muslim women, though improvements in communication design and consistency of value-based narratives are needed.
TRANSFORMATION OF ORGANIZATIONAL COMMUNICATION IN THE DIGITAL ERA: A LITERATURE STUDY ON STRATEGIES, CHALLENGES, AND THEIR IMPACT ON ORGANIZATIONAL EFFECTIVENESS Rahel Farhanah Azzahra; Nurul Indah Saraswati; Nensy Anggreini Br Ginting; Tampan Hawari Amru; Feni Khairifa
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xvaz5p93

Abstract

This study examines the transformation of organizational communication in the digital era through a Systematic Literature Review (SLR) approach. The research aims to identify key strategies, challenges, and impacts of digital communication on organizational effectiveness. Drawing on peer-reviewed journal articles indexed in Google Scholar, SINTA, DOAJ, and other academic databases, the study synthesizes recent literature addressing digitalization, information technology implementation, leadership communication, and employee engagement. The findings indicate that digital communication significantly enhances operational efficiency, accelerates information flow, supports cross-functional collaboration, and enables data-driven decision-making. However, the transformation process also presents critical challenges, including digital skill gaps, resistance to change, information overload, cybersecurity risks, and ethical concerns. Leadership communication emerges as a central factor in managing digital change, particularly in fostering trust, psychological safety, and organizational resilience. Overall, the study concludes that digital communication transformation positively influences organizational effectiveness when supported by adaptive culture, strengthened digital literacy, ethical governance, and balanced integration between digital and face-to-face communication.
THE ROLE OF ORGANIZATIONAL COMMUNICATION IN BUILDING PUBLIC TRUST IN POLITICAL INSTITUTIONS: A COMPARATIVE LITERATURE REVIEW OF INDONESIA AND MALAYSIA Aleta Fahraini Harahap; Dina A Chadijah Harahap; Farisa Rahman; John Hagai Sihombing; Feni Khairifa
OPINI: Journal of Communication and Social Science Vol. 3 No. 1 (2026): March
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/m85m6k60

Abstract

Public trust in political institutions has become a critical issue in emerging democracies, particularly in Southeast Asia. This study examines how organizational communication contributes to building public trust in political institutions through a comparative literature review of Indonesia and Malaysia. Using a systematic comparative review design, this research synthesizes 38 peer-reviewed studies published between 2014 and 2025. The analysis identifies thematic patterns related to communication structure, message consistency, digital engagement, and trust formation mechanisms. Findings indicate that Indonesia demonstrates relatively strong transparency and participatory openness but faces challenges in inter-agency coordination and message alignment. Conversely, Malaysia exhibits centralized communication coherence yet encounters limitations in dialogical engagement and public responsiveness. The study proposes an Alignment–Responsiveness Framework, suggesting that sustainable public trust emerges from the interaction between internal communication coherence and external responsiveness. This framework contributes to political organizational communication scholarship and offers strategic implications for designing trust-oriented public communication strategies in developing democracies
INTERNAL ORGANIZATIONAL COMMUNICATION AND ISLAMIC VALUES-BASED CONFLICT RESOLUTION IN PESANTREN ORGANIZATIONS: A CASE STUDY OF PESANTREN AR-RAUDLATUL HASANAH Muhammad May Fazri; Mario Nicholas Butar-Butar; Muhammad Randi Zulfikar; Yulia Jamaluddin Hasibuan; Feni Khairifa
OPINI: Journal of Communication and Social Science Vol. 3 No. 1 (2026): March
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/7abty834

Abstract

This study examines the dynamics of internal organizational communication and conflict management at Pesantren Ar-Raudlatul Hasanah in Medan. Using a qualitative approach, the research explores how communication patterns among teaching staff function in maintaining coordination and resolving workplace conflicts. Data were collected through in-depth interviews with three informants representing different organizational levels: the Vice Director, a senior teacher, and a newly appointed teacher. The findings reveal that internal communication in the pesantren is characterized by structured vertical communication reinforced by intensive horizontal interactions among teachers. Conflicts that arise are generally triggered by differences in perception, miscommunication, and coordination issues rather than deep personal disputes. The study also demonstrates that Islamic values such as musyawarah, tabayyun, ukhuwah, tasamuh, and amanah play a significant role as normative frameworks guiding communication and conflict resolution. These values shape a distinctive conflict management model that combines dialogue, mediation, and leadership authority to maintain organizational harmony and institutional stability.
Membongkar Strategi Komunikasi Efektif: Analisis Kasus Pada Pekerja Sosial di Lingkungan Urban mucklis mucklis; Emi Triani; Feni Khairifa
Jurnal Intervensi Sosial Vol. 3 No. 1 (2024): Penanganan Masalah Kesejahteraan Sosial
Publisher : Talenta usu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/intervensisosial.v3i1.16129

Abstract

This article aims to explore effective communication strategies implemented by social workers in urban environments through a systematic literature review (SLR) approach. The research employs a qualitative method alongside the SLR approach. Primary sources for this study are articles specifically concerning the theme, while secondary sources include supporting articles, books, and reports. The data collection technique used in this research is document analysis and literature review. Data analysis was conducted using the Miles and Huberman model, which involves data reduction, data display, and conclusion drawing. The findings indicate that communication technology plays a vital role in enhancing interactions between social workers and their clients. The success of communication also heavily relies on cultural sensitivity and the social workers' ability to tailor their messages to the diverse needs and contexts of their clients. Challenges such as building trust and adapting to rapid changes, especially under pandemic conditions, are the primary focus of the discussion. The discussion in this article reveals that effective communication in urban social work involves more than the mere transfer of information; it also encompasses relationship building, client empowerment, and strategy adaptation in response to crises. Successful strategies are those that combine the use of technology with a humanity-based approach to support client autonomy and activate their potential for positive social change.
PENGARUH DOOMSCROLLING DAN LITERASI MEDIA SOSIAL TERHADAP KELELAHAN DIGITAL GEN Z DI MEDAN: STUDI KUANTITATIF Ayeisha Ardelisma; Nurbani Nurbani; Feni Khairifa
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 1 (2026): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i1.1879

Abstract

Fenomena doomscrolling semakin marak di kalangan Gen Z dan berpotensi menimbulkan kelelahan digital, sementara literasi media sosial diyakini dapat menjadi faktor pelindung. Penelitian ini bertujuan menganalisis pengaruh doomscrolling dan literasi media sosial terhadap kelelahan digital pada Gen Z di Kota Medan. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Hasil uji parsial menunjukkan bahwa doomscrolling berpengaruh positif dan signifikan terhadap kelelahan digital (p < 0,001; β = 0,252), sedangkan literasi media sosial berpengaruh negatif dan signifikan (p = 0,028; β = –0,156). Uji simultan mengonfirmasi bahwa kedua variabel bersama-sama berpengaruh signifikan dengan koefisien determinasi sebesar 13,1% (p < 0,001). Temuan ini menunjukkan bahwa peningkatan doomscrolling cenderung memperparah kelelahan digital, sedangkan literasi media sosial yang baik dapat menurunkan risikonya. Dengan demikian, penguatan literasi media sosial menjadi strategi penting untuk meminimalisasi dampak negatif penggunaan media sosial pada Gen Z.
The Effectiveness of Native Advertising on Purchase Intention: A Study Using the Elaboration Likelihood Model (ELM) Persuasion Theory Feni Khairifa; Safrin Safrin
International Journal Of Economics Social And Technology Vol. 5 No. 1 (2026): Maret 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v5i1.2063

Abstract

Native advertising is an advertising format designed to resemble organic content, enabling marketers to reduce consumer resistance to conventional advertising. This study examines the effect of native advertising on purchase intention based on the Elaboration Likelihood Model (ELM), with attitude toward advertising serving as a mediating variable and consumer involvement as a moderating variable. A quantitative associative approach was employed through a survey of 200 social media users and online news readers in Medan City, Indonesia, who had previously been exposed to native advertising and were selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that argument quality, advertisement attractiveness, and source credibility positively influence attitude toward advertising, which subsequently enhances purchase intention. Multigroup analysis confirms that the central route is more influential among highly involved consumers, whereas the peripheral route has a stronger effect on consumers with low involvement. These findings support the applicability of ELM in explaining the effectiveness of native advertising and provide practical implications for developing adaptive digital marketing strategies. The novelty of this study lies in its explicit integration of the ELM dual-route mechanism with involvement-based multigroup analysis in the native advertising context, an approach rarely applied in Indonesian digital marketing research, thereby contributing both theoretically by extending ELM to a contemporary persuasion format and practically by providing segmentation guidance for digital marketers.  
THE ROLE OF CUSTOMER RELATIONSHIP MARKETING ON BRAND TRUST: RELATIONSHIP MARKETING THEORY APPROACH IN THE DIGITAL BANKING INDUSTRY Feni Khairifa; Safrin Safrin
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.9251

Abstract

The digital banking industry in Indonesia is growing rapidly along with the increasing adoption of mobile banking applications. This growth was followed by a high level of customer awareness of transaction security and the reliability of digital services, making building brand trust a strategic challenge for banks. This study aims to analyze the role of Customer Relationship Marketing (CRM) on Brand trust in the digital banking industry in Medan City based on the Relationship Marketing theory approach, as well as measure the contribution of bank brand reliability according to the five dimensions of CRM: trust, commitment, communication, conflict handling, and bonding/empathy. A causal associative quantitative approach was used by involving 200 customers who were active users of digital banking services selected by purposive sampling. Structural Equation Modeling based on Partial Least Square (SEM-PLS) was applied for data analysis. The five dimensions of CRM show positive and significant influence results on Brand trust (R² = 0.612). Trust makes the largest contribution, followed by commitment, bonding/empathy, communication, and conflict handling. These findings reinforce the relevance of Relationship Marketing theory in the context of digital banking and have implications for managerials, that banks need to prioritize transactional trust strengthening strategies and long-term commitments to build  sustainable brand trust among digital customers
Co-Authors Aleta Fahraini Harahap Ayeisha Ardelisma Dina A Chadijah Harahap Emi Triani Esther Febrina Ritonga Farisa Rahman Jihan Aqilah Zahra john hagai sihombing Mario Nicholas Butar-Butar Mucklis Mucklis Muhammad May Fazri Muhammad Rafiq Daulay Muhammad Randi Zulfikar Nensy Anggreini Br Ginting Nurbani . Nurlailan Maghfiroh Silalahi Nurul Indah Saraswati Putri Nur Hidayah Rahel Farhanah Azzahra Safrin Safrin Syafruddin Pohan Tampan Hawari Amru Yulia Jamaluddin Hasibuan