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All Journal Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Applied Finance and Business Studies
Gusti Kade Sutawa
Institut Pariwisata Dan Bisnis Internasional, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Management strategy in improving the performance of Legian Beach Hotel, Kuta in the new normal era Gusti Kade Sutawa; Made Darsana
International Journal of Applied Finance and Business Studies Vol. 10 No. 4 (2023): Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.663 KB) | DOI: 10.35335/ijafibs.v10i4.76

Abstract

After collapsing due to the Covid-19 pandemic, hotel management is trying to improve and develop strategies to improve the company's performance. This article aims to discuss the management strategy of the Legian Beach Hotel, Kuta in increasing performance after the Covid-19 pandemic. This paper is the result of qualitative research. Data collection was carried out through document studies, observations, and in-depth interviews with the hotel manager at Legian Beach Hotel, Kuta. The collected data were analyzed descriptively-qualitatively. The results of the study show that in improving the performance of Legian Beach Hotel, the management has carried out several strategies, namely: intensifying promotion and marketing, collaborating with stakeholders, implementing dynamic pricing, implementing human resource efficiency, and providing special services to hotel guests. In line with the rise of the Bali tourism market, the occupancy of Legian Beach Hotel has shown an increase from 15% during the Covid-19 pandemic in 2020 to 40% by the end of 2022.
PENGARUH GAYA HIDUP, ELECTRONIC WORD OF MOUTH DAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DESTINASI WISATA KULINER DESA WISATA SERANGAN Ni Putu Lilia Novie Yanny; I Made Darsana; Gusti Kade Sutawa
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 3 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i3.84125

Abstract

Pesatnya pertumbuhan destinasi wisata kuliner di kota Denpasar, khususnya Desa Wisata Serangan, saat ini menjadi alternatif pilihan bagi para calon konsumen salah satunya menjadi destinasi kuliner seafood. Tujuan dari penelitian ini adalah Untuk Mengtahui pengaruh Gaya Hidup, Sosial Media dan Electronic Word of Mouth terhadap keputusan pembelian konsumen di destinasi wisata kuliner Desa Wisata Serangan. Penelitian ini menggunakan pendekatan kuantitatif, Dalam penelitian ini menggunakan tiga metode pengumpulan data, yaitu dokumentasi, wawancara, dan kuesioner. Teknik analisis ini menggunakan pendekatan dengan metode alternatif berbasis variance atau component base SEM dengan software SmartPLS versi 3.0. hasil penelitian menunjukkan bahwa Gaya Hidup berpengaruh positif terhadap keputusan pembelian, Sosial Media berpengaruh positif terhadap keputusan pembelian Electronic Word of Mouth berpengaruh positif terhadap keputusan pembelian.
Co-Authors I Made Darsana Made Darsana Ni Putu Lilia Novie Yanny