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All Journal Musamus Journal of Business & Management
Semuel Batlajery
Universitas Musasmus
Economics, Econometrics & Finance

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Implementasi Strategi Pemasaran Usaha Jasa Pembuatan Furnitur Pada Mebel Tiga Putra Selatan Rindy Rahmawaty; Semuel Batlajery; Fenty Manuhutu
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4869

Abstract

The purpose of this study was to determine the application of marketing implementation in the service business sector in the manufacture of furniture at the Tiga Putra Selatan Furniture which is located on the Street of Seringgu Jaya. To obtain research data, researchers interviewed 10 informants. In this study, non-probability sampling method is used, which means that the sampling technique is not chosen at random, then snowball sampling is used, which is taking samples that are initially small in number and then develop into larger ones. This study uses a qualitative method with a descriptive approach, while the data analysis technique uses three stages: Data Reduction (Data Reduction), Data Display (Data Display), Verification (Conclusion Drawing). Based on the results of the research conducted, using SWOT analysis, as well as internal and external analysis, the IE matrix and the SWOT matrix, the results showed that Tiga Putra Selatan Furniture was in quadrant 1 (Aggressive). The strategy that can be used is the SO strategy, which is to increase the strengths possessed by taking advantage of existing opportunities to minimize weaknesses and prevent future threats.
Pengaruh Kreativitas Pengemasan Dan Promosi Terhadap Pengambilan Keputusan Pembelian Konsumen Nikmah Jaya Serly Serly; Semuel Batlajery
Musamus Journal of Business & Management Vol 6 No 1 (2023): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v6i1.5621

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kreativitas Pengemasan Dan Promosi Terhadap Pengambilan Keputusan Pembelian Konsumen Kripik Nikmah Jaya. Populasi belum diketahui dan sampel yang digunakan berjumlah 96 responden dan menggunakan rumus lemeshow. Metode dalam penelitian ini adalah penelitian kuantitatif. Sumber data yang digunakan yaitu data primer dan sekunder sedangkan teknik pengumpulan data meliputi kuesioner, observasi, wawancara dan studi pustaka. Teknik penentuan sampel menggunakan simple random sampling. Pengukuran dalam penelitian ini menggunakan pengukuran skala likert dan menggunakan program SPSS versi 25 dengan metode analisis yang digunakan adalah metode analisis regresi linear berganda. Hasil analisis kesimpulan dan uji hipotesis didapatkan seluruh data yang diperoleh tentang Pengaruh Kreativitas Pengemasan Dan Promosi Terhadap Pengambilan Keputusan Pembelian Konsumen Kripik Nikmah Jaya. Hasil hasil yang menunjukan bahwa Kreativitas Pengemasan berpengaruh positif dan signifikan terhadap Keputusan Pembelian Kripik di Nikmah Jaya Merauke, dilihat dari nilai thitung 6,844 > ttabel 1,661. Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian Kripik di Nikmah Jaya Merauke, dilihat dari nilai thitung 1,968 > ttabel 1,661. Kreativitas Pengemasan dan Promosi berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian Kripik di Nikmah Jaya Merauke, dilihat dari nilai Fhitung 65,171> Ftabel 3,09.
Pengaruh Inovasi Produk Dan Promosi Terhadap Peningkatan Penjualan Pada Depot Air Niki Fress Dedy Faizal Saputra; Semuel Batlajery; Muhammad Awal; Aldisa Arifudin
Musamus Journal of Business & Management Vol 6 No 2 (2024): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v6i2.5908

Abstract

This research aims to find out the influence of product innovation and promotion on increasing sales at the Niki Fress Merauke Water Depot. The approach used in this research is a quantitative approach and uses multiple linear regression analysis with the tools used for this research, namely SPSS version 26. The population in this research is all customers and visitors at the Niki Fress Merauke Water Depot with a sample of 96 people. The results of the multiple linear regression analysis that have been processed produce the equation Y = 1.363 + 0.716(X1) + 0.220(X2) + e. From the results of hypothesis testing, namely the t test and F test, it shows that the Product Innovation and Promotion variables have a partial and simultaneous influence and significance on increasing sales at the Niki Fress Merauke Water Depot. This is proven by the tcount value being greater than ttable, namely 6.102 > 1.661. The sig value in the table is 0.000 because the sig is less than 0.05, which shows that Product Innovation (X1) has a significant influence. Thus Ha is accepted and H0 is rejected. The t-calculated value of Promotion (X2) is greater than t table, namely 1.760 > 1.661. The sig value in the table is 0.000 because sig is less than 0.05, which shows that Promotion has a significant influence. Thus Ha is accepted and H0 is rejected. Then Fcount is 41.419 > Ftable is 3.09. with a significance level of 0.000 < 0.05 so that Ha is accepted and H0 is rejected. then it shows that the variables Product Innovation (X1) and Promotion (X2) together or simultaneously have a significant effect on the variable Sales Increase (Y). The Adjusted R Square value is 0.540, where all independent variables together influence the increase in sales at the Niki Fress Merauke Water Depot by 54% while the remaining 46% is influenced by other variables not examined in this research.
Co-Authors Aldisa Arifudin Dedy Faizal Saputra Fenty Manuhutu Muhammad Awal Rindy Rahmawaty Serly Serly