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All Journal Journal of Economics and Business UBS Dynamic Management Journal Annusfy
Asriani Susiati, Asriani
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Pengaruh Site Characteristics terhadap e-WOM melalui Customer Satisfaction, e-trust dan e-commitment PADA PENGGUNA APLIKASI situs belanja online “Tokopedia” (Studi kasus Tangerang Raya) Susiati, Asriani; Puspitasari, Ria
Dynamic Management Journal Vol 6, No 1 (2022): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v6i1.6245

Abstract

AbstractThe purpose of this paper is to highlight the positif significance of site characteristics (shopping convenience, site design, informativeness, security and communication) with e-WOM mediated customer satisfaction, e-trust and e-commitment. The objectives of this research was : (a) the positive effect of shopping convenience to customer satisfaction, (b) the positive effect of site design to customer satisfaction, (c) the positive effect of informativeness to customer satisfaction, (d) the positive effect of security to customer satisfaction, (e) the positive effect of communication to customer satisfaction, (f) the positive effect of customer satisfaction to e-trust, (g) the positive effect of customer satisfaction to e-commitment, (h) the positive effect of e-trust to e-commitment. (i) the positive effect of e-trust to e-word of mouth, (i) the positive effect of e-commitment to word of mouth. The design of this research applies a survey toward unit of analysis on Application Tokopedia to interview the customers for testing hypothesis. Meanwhile the required data consist of nine variables; shopping convenience, site design, informativeness, security, communication, customer satisfaction, e-trust, e-commitment and e-word of mouth. The aggregate numbers of customer being respondent of the study are 180. Data analysis used in this research was consists Structutal Equation Modelling (SEM) of Path Method by AMOS 7.0 as software. The result of this research conclude that variable of shopping convenience, site design, informativeness, security and communication attributehad a positive effect to customer satisfaction, and variable customer satisfaction had positive effect to e-trust and had negative effect to e-commitment, and than variable e-trust had negative effect to e-WOM but e-commitment had positive effect to e-WOM.Keywords: customer satisfaction; e- commitment, e-trust; and e-WOM.  
Analysis of Factors Influence Employee Job Satisfaction Study at PT. Surya Jaya Teknik Nurdiana, Fitria; Susiati, Asriani
Journal of Economics and Business UBS Vol. 14 No. 3 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i3.2639

Abstract

Increasing employee job satisfaction is an important factor in supporting organizational performance and success. PT Surya Jaya Teknik as a manufacturing company in the automotive sector faces challenges related to employee job dissatisfaction which is influenced by suboptimal working environment conditions, motivation, and compensation.  This study aims to analyze the factors that influence employee job satisfaction case study at PT Surya Jaya Teknik. This research uses SPSS version 25. The data analysis method used is quantitative by involving 98 respondents who are employees at PT Surya Jaya Teknik. Data analysis was performed using multiple linear regression. The results of the study partially show that work environment, motivation, and compensation have a positive and significant effect on job satisfaction. Simultaneously, work environment, motivation, and compensation together have a significant effect on work effectiveness. This identifies that factors that affect employee job satisfaction such as work environment, motivation, and compensation have an effect in increasing job satisfaction in employees. The practical implication of this research is that companies need to pay attention to and manage these three factors as a strategy to improve performance and maintain the quality of human resources.
Pendampingan Peningkatkan Daya Saing UMKM Melalui Digitalisasi dan Perizinan di Kelurahan Uwung Jaya Susiati, Asriani; Trisavinaningdiah, Amelia; Sari , Riski Ulan
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 1 (2025): September 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/1kh78x49

Abstract

This activity aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through a digital approach and understanding of business licensing. Based on initial observations, MSMEs in Uwung Jaya Village face various obstacles, such as limited knowledge of digital marketing, business management, and financial management, as well as a lack of understanding of the importance of business legality. The activity implemented a combined approach of field observation and educational seminars. The results of the activity showed an increase in MSMEs' understanding of the importance of digitalization and business licensing. Participants demonstrated high enthusiasm and were active in the question-and-answer session. The long-term impact of this activity is increased family economic independence, the creation of new jobs, and the development of local potential with market value
Co-Authors Nurdiana, Fitria Ria Puspitasari Sari , Riski Ulan Trisavinaningdiah, Amelia