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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management Business Management Journal Program Studi Manajemen Dinasti International Journal of Digital Business Management Milestone: Journal of Strategic Management
Ali Wardhana
Bunda Mulia University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Peningkatan Efektivitas Keputusan Pembelian Konsumen terhadap Produk Ramah Lingkungan Air Mineral “Aqua Life” Wijaya, Pang Kie; Wardhana, Ali
Journal of Business & Applied Management Vol 16, No 1 (2023): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v16i1.4195

Abstract

Consumer buying decisions are part of consumer behavior, namely the study of how individuals, groups, and organizations choose, buy, use, and how goods, services, ideas or experiences to satisfy their needs and desires. Purchasing decisions, namely consumers have a choice before taking action in buying an item or service. In other words, consumers who will make a choice must make a choice from various alternatives. This study aims to determine and analyze the effect of price, environmentally friendly marketing, and environmental awareness on purchasing decisions in the bottled drinking water industry, namely aqua life mineral water. The population in this study were all consumers who had purchased Aqua Life mineral water products. The data obtained were primary data. This sampling method is atechnique non-probabilty sampling and obtains a sample of 106 respondents. This type of research is quantitative using descriptive statistical methods. The analysis in this study uses theSmartPLS 3.0 program to analyze and test the data. Based on the results of the research conducted, the conclusions obtained are that price, environmentally friendly marketing and environmental awareness have a significant effect on purchasing decisions. The results of this study support research that has been carried out by previous researchers
Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses] Thioanda, Nataya Niken; Wardhana, Ali
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5922

Abstract

The purpose of this study is to determine the effect of market orientation, technology orientation, and entrepreneurial orientation on business performance in the business of coffee shop. This study uses a quantitative approach where 40 coffee shops were used as sample from the results of the survey conducted. The sampling method used is non probability sampling with purposive sampling technique. Data were analyzed using multiple regression analysis method. The results of hypothesis testing with t-test explain that partially market orientation and entrepreneurial orientation have a positive and significant effect on business performance. Meanwhile, technology orientation has no significant effect on business performance. In the results of the F test, it is known that there is an effect of market orientation, technology orientation, and entrepreneurial orientation simultaneously on business performance in the business of coffee shop. Suggestions that can be conveyed in this study are coffee shop needs to implement strategies, especially market orientation and entrepreneurial orientation to understand consumer insight and take advantage of these opportunities in order to improve their business performance.Bahasa Indonesia Abstract: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan terhadap kinerja usaha pada usaha kedai kopi. Penelitian ini menggunakan pendekatan kuantitatif yang melibatkan 40 kedai kopi yang digunakan sebagai sampel dari hasil survei yang dilakukan. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Analisis data menggunakan metode analisis regresi berganda. Hasil pengujian hipotesis dengan uji-t menjelaskan bahwa secara parsial orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja usaha. Sedangkan orientasi teknologi tidak berpengaruh signifikan terhadap kinerja bisnis. Pada hasil uji F diketahui bahwa ada pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan secara simultan terhadap kinerja usaha pada usaha warung kopi. Saran yang dapat disampaikan dalam penelitian ini adalah coffee shop perlu menerapkan strategi khususnya orientasi pasar dan orientasi kewirausahaan untuk memahami wawasan konsumen dan memanfaatkan peluang tersebut untuk meningkatkan kinerja usahanya.
The ANALISIS PENGARUH E-SERVICE QUALITY TERHADAP CUSTOMER BEHAVIOUR DENGAN MEDIASI CUSTOMER SATISFACTION DAN CUSTOMER TRUST Wardhana , Ali; Kembau, Agung Stefanus; Kumaat , Arief Perdana; Sunara, Tristano Aviel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel kualitas layanan elektronik dan terhadap kepuasan konsumen dalam konteks belanja online serta antesenden dari kualitas layanan elektronik. Penelitian ini melibatkan 119 responden yang secara aktif berbelanja secara online. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan Metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel kualitas layanan elektronik memiliki pengaruh yang signifikan terhadap variabel kepuasan konsumen dalam belanja online. Selain itu terdapat 2 variabel yang memiliki pengaruh secara signifikan terhadap kualitas layanan elektronik yaitu keamanan dan pemenuhan. Namun, menariknya, hasil analisis juga menyatakan bahwa variabel layanan konsumen tidak memiliki pengaruh terhadap variabel kualitas layanan elektronik. Hasil penelitian ini ini menunjukkan pentingnya pelaku usaha dalam marketplace atau tempat belanja online lainnya untuk memastikan kualitas layanan yang tinggi guna meningkatkan kepuasan konsumen. Selain itu, keamanan dan pemenuhan juga harus menjadi perhatian utama untuk meningkatkan kualitas layanan elektronik. Penelitian ini memberikan wawasan berharga bagi para pelaku industri marketplace dan tempat belanja online lain dalam merumuskan strategi pemasaran yang lebih efektif dengan menggunakan variabel keamanan dan pemenuhan untuk dalam rangka meningkatkan kepuasan konsumen Keywords: Layanan konsumen, Keamanan, Pemenuhan, Kualitas layanan elektronik, Kepuasan konsumen
The Influence of Brand Experience on Brand Loyalty Mediated by Perceived Quality and Brand Trust in the Mills Brand Sunara, Tristano Aviel; Wardhana, Ali
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3093

Abstract

The world has now entered the post-Covid-19 period, we can note that there are changes in socio-cultural aspects that encourage people to make healthy living a trend, one of which is through exercise. This research was conducted through a quantitative approach using data obtained from 170 respondents who bought Mills brand local sports equipment products more than once. The hypothesis testing tool uses the Smart-PLS 3.0 application with the PLS method. This study found that brand experience as an independent variable that has sensory, affective, intellectual and behavioral dimensions along with the mediating variables perceived quality and brand trust simultaneously have a significant influence on the dependent variable brand loyalty. The mediation effect contained in this study is categorized as partial mediation because brand experience also has a significant effect on brand loyalty.
PENGARUH RELATIONAL BENEFITS DAN BRAND EXPERIENCES TERHADAP REPURCHASE INTENTION , WILLINGNESS TO PAY MORE DAN WORD OF MOUTH PADA RESTORAN NAMAAZ DINING Sulisto, Cynthia; Wardhana, Ali
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3499

Abstract

Abstract - This research aims to analyze the influence of the Relational Benefits and Brand Experience variables on Repurchase Intentions, Willingness to Pay More, and Word of Mouth at Namaaz Dining Restaurants. The Relational Benefits variable has three dimensions: Confidence Benefits, Social Benefits, and Special Treatment Benefits. Meanwhile, the Brand Experience variable has four dimensions: Sensory Experience, Affective Experience, Behavioral Experience, and Intellectual Experience. Data was obtained by distributing online questionnaires (Google Form) to 168 respondents who had visited Namaaz Dining Restaurant. The data was then processed using the Structural Equation Modeling (SEM) method with SmartPLS software. The research results show that the Relational Benefits and Brand Experience variables positively and significantly influence Repurchase Intentions, Willingness to Pay More, and Word of Mouth. The dimensions of the two independent variables provide different contributions to the dependent variable. These findings provide important managerial implications for Namaaz Dining Restaurant management in designing effective marketing strategies to increase customer loyalty through Relational Benefits and experience of the Namaaz Dining brand. Keywords: Brand Experience; Relational Benefits; Repurchase Intentions; Willingness to Pay; Word of Mouth
Pengaruh Persepsi Kualitas, Persepsi Nilai, Persepsi Kepuasan dan Persepsi Diferensiasi terhadap Kesetiaan Merek yang Dimediasi oleh Kepercayaan Merek pada Merek Polki Pramana, Vina; Wardhana, Ali
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5190

Abstract

AbstractThe development of household cleaning products continues to expand from year to year creating a potential for companies to increase the number of consumers through quality perception, value perceptions, satisfaction perceptions and differentiation perceptions. The study aims to examine the influence of quality perceptions, value perceptions and satisfaction perceptions on brand loyalty mediated by brand trust in the POLKI brand. The sample in this study had 181 respondents who met the criteria. In this study, data is being processed using Smart PLS 3.0. The results of this study show that brand trust has a significant influence on brand loyalty. There is a significant impact between quality perception, value perception and satisfaction perception on brand trust. There are insignificant influences between the perception of quality, appreciation of value, satisfaction and differentiation perceptions of brand loyality. And there is a minor influence between differential perceptions and brand confidence. In addition, there are significant influences among quality perceptions, appreciations of value and satisfactions perceptions on brand faith mediated by brand trusts. 
Co-Authors Arief Perdana Kumaat Kembau, Agung Stefanus Pramana, Vina Sulisto, Cynthia Sunara, Tristano Aviel Thioanda, Nataya Niken Wijaya, Pang Kie